In today’s high tech world, staying connected all the time is more of a necessity rather than a luxury. Whether we are at home, traveling, sitting at a café, shopping in a mall, or anywhere else, we are always in need of a steady and fast internet connection to cope up with our personal and professional activities online. Realizing this need, public Wi-Fi arrived as a lifesaver for those who spend a lot of time traveling. These free hotspots help you stay connected everywhere, so you do not miss anything. Though, deep penetration of the internet in our lives increases…
Author: marketing2business
Unique Selling Proposition(USP) Definition Unique Selling Proposition(USP), for its acronym in English, is what makes your business better than the competition. It is a specific benefit that makes your business preferable to other businesses in your market. Walmart’s USP is low prices. Volvo’s is safe. LL Bean’s is the money back if the customer is not satisfied. While almost all businesses have more than one factor that differentiates them from similar companies, USP is the benefit that sets it apart. It is what the business is known for. Be a Specialist, Not a Generalist The problem some businesses have with…
Within the fleet management industry, it’s crucial to ensure everything is running smoothly to achieve cost savings and operational excellence. KPIs (key performance indicators) are important metrics to help fleet managers track things and measure/monitor the efficiency of the business. Understanding the costs associated with running a fleet in various industries can help you improve your fleet and operations. There are countless fleet management KPIs that might offer insights into better business solutions. Tracking each vehicle is crucial, and fleet management software can assist. There have been countless case studies showcasing the benefits of tracking. Today, you will learn some…
Best Productivity Apps – The world is obsessed with productivity. We all want to know how we can do things faster and with less effort; Improve our time management skills, and lead a more productive and satisfying life. The eight productivity apps recorded in this blog post will help you achieve these goals. We’ve compiled our personal experiences and conducted detailed and in-depth research to put together the best productivity apps for 2021. Investing in just a few of these tools is sure to make you more efficient. So without further ado, let’s dive in! For the determinations of this…
How Important is a Business Name for SEO? – In today’s hypercompetitive digital world, your business needs to stand out to thrive. When one thinks of the most successful companies, their brands are typically well-crafted and stand out from their competitors. All small decisions behind a business’s look and personality can contribute significantly to its success. While many factors can help a business grow in its respective industry, an accurate and creative business name will set you apart from countless similar businesses in your respective industry. In fact, a business name is often regarded as the cornerstone of the brand.…
Trust is the fundamental player in turning potential customers into loyal customers. The best part is that creativity can serve as the right building block of customer trust and loyalty. However, while businesses have the creative freedom to communicate their customer’s messages with videos, this magical element is still under-utilised. So, let’s look at the bigger picture. More than 50% of customers agree that inability to touch and try a product is the biggest drawback of online shopping. And, product videos serve as a suitable tool to win the competitive edge to get increased trust and, conclusively, your revenue. All…
Small Business Startups – In recent years, market analysts have been following a growing trend within startups here at home as well as around the globe. More and more startups are catering to an online, digital audience and fewer are starting land-based operations. Even those who don’t consider themselves to be tech savvy are finding it much easier, less time-consuming, or expensive to set up a virtual storefront. Prior to SARS-CoV-2, online startups trended from time to time, with peaks and valleys, but never consistently high as they are today. Perhaps the pandemic led to this phenomenon due to leaving…
Omni channel marketing is a kind of an approach providing the customers with integration and shopping experience that is seamless from the start of touchpoint to the last. Omnichannel marketing plays a significant role as far as the growth of a business is concerned. The idea behind the Omnichannel marketing strategy on retail is to make sure that there is interaction with your customers from different touchpoints, be it from an e-commerce, your brick and mortar store. For the business owners, omnichannel aims in providing the strategic opportunity for a shopping experience that is seamless from mortar stores and a…