Author: marketing2business

Working part-time jobs while in college or your full-time career has its advantages, as well as a couple of drawbacks. While you may use the opportunity to earn money and fend for yourself, you might find that there is not nearly enough time to handle your responsibilities on both sides. However, you can create time and strike a balance that will see you have enough time to do your college assignments and also Check your to-do list at work. Set expectations at work Having a conversation with your boss as early as possible allows you to set expectations on both…

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Digital Marketers – The past year has been arduous and challenging for everyone. The pandemic forced businesses to shut down, and it changed the needs of today’s consumers. Additionally, marketers faced challenges brought on by the ever-changing trends in the market. This article outlines relevant marketing challenges today and how to overcome them. Managing Cash Flow During challenging times, businesses may experience issues with their cash flow. For example, consumers pull back on spending after the holiday season to save money. This shift can make it challenging for businesses to gain profit. Marketers can be hard-pressed to find new customers…

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Is retail succeeding or failing? It depends on who you ask. According to a recent Harvard University report, it is the latter. The truth is that the question is irrelevant and even damaging because it shifts focus away from the real issue, which is customer choice. Customer choice has become the center of all commerce. This article discusses the future of commerce and what it means for brands.  Traditional retail still dominates online sales – by more than $20 trillion, to be exact – and this tendency will continue. Amazon accounts for four-fifths of ecommerce growth in 2018 according to…

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In recent years, especially since the onset of the COVID-19 pandemic, the employment market has shifted towards employee experience and satisfaction. Top, bright, and high-performing talent demand better salaries and a conducive working environment for learning and growth. And companies have definitely taken note.  HR leaders and top executives are thinking beyond the bare minimum when it comes to keeping their workforce engaged. And there is merit in that because satisfied employees mean a motivated, passionate, and highly productive workforce. It also means higher retention rates. While leaders may have shown the drive towards employee satisfaction, they might not understand…

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The landscape of business communication has undergone a remarkable transformation in recent years. Thanks to technological advancements, modern office phone systems offer many advanced features that streamline operations, enhance productivity, and elevate the overall customer service experience. In this article, we will delve into four essential features that define the cutting-edge nature of modern office phone systems: seamless text messaging capabilities for efficient communication, integrated meeting functionalities for seamless collaboration, intelligent call routing, and recording options for optimized call handling, and the convenience of voicemail to email integration, ensuring that no critical message gets missed. Join us as we explore…

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Profitable is that which yields a profit or benefit periodically. The concept is linked to revenue (renewable income that yields a capital) and profitability (which produces a sufficient income or remuneration). Revenue, therefore, is the interest that is found from something. It is again, a value, or a profit that is produced by capital. Something profitable is what gives revenue (produces a profit). If a person invests 10,000 dollars in a business that offers a monthly profit of 2,000 dollars, it can be said that it is a profitable venture, since in only five months it will recover the investment…

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You know when a company has reached peak brand awareness when their brand has become a household name. Google is one such company, whose name is so well-known that it is even used as a verb at times. Since it’s launch, Google has become more than just a search engine. It has produced many products such as Google Suite, a collection of productivity apps. These tools have become so useful to students and businesses, offering neat features such as the word counter on Google Docs and data filters on Google Sheets. These are the more common tools Google has to…

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Real estate sales – Beginning a career in real estate can be an exciting endeavor, full of possibility and the potential for growth. And, though many real estate agents begin their careers at a part-time basis, many expand their pursuits within the industry and become real estate brokers. But, like any other business on the planet, there are a number of essentials that one must consider if you wish to be successful in your real estate goals. Often, some of the more basic elements of a business go overlooked, especially when you’re just starting out at a beginner’s level. While…

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Video Marketing Play a Role In SEO Rankings – SEO is the abbreviation for “search engine optimization.” In easy terms, it is a digital marketing practice of updating your site with the right elements in order to enhance its exposure when users use a search engine like Bing, Yahoo!, Google, and others to look for products, services, or information linked to your business. The higher your pages rank in search results, the more inclined you are to draw attention and attract new leads to your company. The technique through which search engines assess where a given piece of information should…

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Things to Know Before Starting An Online E-Commerce Business – Starting an E-Commerce is the hottest thing in the business world right now and the data proves it. There has never been a better time. People have gotten accustomed to staying at home and shopping for goodies. Not that E-Commerce wasn’t flourishing earlier, but now the bull has been let loose, unchained and it nowhere appears to stop. In times like this, it only makes sense to start an online e-commerce business. A lot of people are scared of starting an e-commerce business simply because they are worried about Titans…

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