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Author: marketing2business
The movie Rent is about a group of friends living in New York City trying their best to make it as artists. One of the characters named Angel is riding on the subway when a funky beat starts to play. “New York City,” he declares, “center of the Universe.” In a sense, he’s right. While Washington, D.C. may be the official capital of the United States, New York City acts as a kind of cultural capital for the nation. Up and coming artists, groundbreaking television, and some of the world’s best food are all located there. It’s called the city…
Double Iron Consulting – The family business is a time-honored way of building an enterprise. Many of the world’s most successful businesses were once small family businesses. Think Ford, Walmart, Estee Lauder, Chick-fil-A, Berkshire Hathaway, and even Comcast, Dell, and BMW. Family businesses are some of the most important enterprises in the U.S., employing over 60% of the workforce and contributing nearly 60% of the nation’s gross domestic product. This is why Double Iron Consulting focuses most of its efforts on helping small and medium-sized family businesses with important initiatives such as succession planning. What is Succession Planning? Succession planning…
A recent study revealed that 85% of purchase decisions people make based on color. Email is your method of communication with people and converting leads. So you need to use colors to evoke a positive emotion in your recipients to get what you want. The success of your email campaign and efforts depends on how well you leverage the use of colors to affect the emotions of your audience. Each color has its meaning, so you as an email marketer should understand the science behind them. This comprehensive tutorial on using colors in email marketing will help you increase the…
Definition of Ethical Investing – In the current political and social landscape, more and more people are wondering what they can do to make a difference. One option is ethical investing: choosing to put your money into companies and funds that align with your values. But what does that mean, exactly? This post will explore the definition of ethical investing and how it can relate to your portfolio. Defining Ethical Investing Defining ethical investing is important because, at its core, it is all about making investment decisions based on social and environmental considerations. Ethical investing is selecting companies whose business…
The WordPress platform was originally created for people to blog online. But over the years, it has transformed into a platform that can power almost any type of a website, including an ecommerce store. Today, consumers can purchase almost anything on the web, from electronics and software to clothes and even groceries. WordPress plays a major role in these purchases as according to codeinwp, more than 25 percent of the web operates on WordPress. In addition, you can find many Order Confirmation Email templates online Every year, trillions of dollars go into purchases on the web, and the online global…
Difference Between Market and Marketing In the business world, you have caught in the terms market and marketing, end number of times. Difference Between Market and Marketing but have you ever doubted, as, they are same or different? Market refers to a home where buyers and sellers can come in contact with each additional either directly or circuitously, so as to trade goods and facilities for value. Its main function is to control the price of the product, with the help of demand and supply factors. The term marketing is resulting from the term market and implies a process that…
In this age, when millions of people spend their leisure time watching films or clips on their smartphones, when a lot of people earn a great deal of money through making drones video, and when great films mean great revolutionary angle shots, filming has been one of the fastest-growing activity that people have been trying. With the highly advanced technology readily available on our smartphones, the quality of your camera is already out of the question. What makes all the difference nowadays are tight-angle shots and steady filming, which is why different filming accessories have also been flooding the market.…
Marketing Software as a Service (SaaS) products can be tricky. It is not the same as marketing other tech products. Marketers need a detailed understanding of customer needs and hosted software. This article outlines valuable SaaS marketing strategies that can help. Read on to discover marketing tactics that can grow your subscription business. Provide Limited Options As mentioned before, SaaS marketing is different from other marketing types. This article highlights how a SaaS marketing agency differs from other marketing agencies. For example, it can be a good idea to offer customers as many different product options as possible. This is…
The b2b ecommerce platform, also known as e-biz, has been on the rise for the last couple of years. Experts agree that the B2B platform will grow twice as much as the B2C platform in the coming years. This platform allows businesses to exchange information, products, and services. Through this e-commerce platform, your business will do exceptionally well in the digital world. However, for you to reap benefits from the e-biz platform, you need to choose the right b2b platform for your business. Benefits of the B2B platform As discussed earlier, the b2b ecommerce platform has many benefits to your…