Before it starts the definition of the term financial projection, it is important that we proceed to know the etymological origin of the two words that shape it. Projection derives from Latin, more specifically from “protection”, which can be translated as “action and the effect of throwing something forward.” Financier, on the other hand, emanates from the French “financier,” which is equivalent to “paying a debt” and which, in turn, comes from the Latin “finis” (end). The notion of projection is used in different ways. In this case, we are intent in its meaning as that planning or forecast that…
Author: marketing2business
The tax special indirect taxes are applied character on the consumption of certain goods or services (such as alcohol or hydrocarbons). They are linear with no relation to disposable income. Special taxes are taxes that have a specific application because they only affect a certain group of goods and services that, given their characteristics or effects, are chosen by the government or the tax authority to be subject to a particular tax. Characteristics of excise taxes Excise taxes have the following basic characteristics: Indirect : they fall on consumption, which is an indirect expression of a person’s wealth Real :…
It is now possible to see what digital marketing trends in 2019, that include certain developments in a context in which paid media is acquiring a vital boom, the programmatic purchase tries to overcome the stumbling block of the General Regulation of Data Protection and the artificial intelligence advances in a silent but implacable way. The new technologies and the most cutting-edge technological developments set the tone for a year, 2019, which is full of new features. Marketing professionals are eager to embrace many of the new ways of understanding digital advertising, aware that we are entering a new era…
Case Study The fundamental objective of the case studies is to know and understand the particularity of a situation to distinguish how the parties work and the relationships with the whole. Definition of case study Case study is the set of actions that are executed to know the market response (Target (demand) and suppliers, competition (offer)) before a product or service. Supply and demand are analyzed, as well as prices and distribution channels. The objective of any case study must be to end up having a clear vision of the characteristics of the product or service that you want to…
DA (Domain Authority) is a SEO metric developed by MOZ.com which shows authority of a website in Search Engine Result Pages (SERPs). Generally this SEO factor is determined by the number of links or external reference domains that point to the web page in question. It is the relevance of that domain or web page with respect to the rest of world web pages. In other words, it is the popularity of that website on the internet. Domain Authority scores ranges from one to hundred.That is, the more links you get for your web project, the more domain authority you…
Group Purchasing Organizations (GPOs) play a critical role in modern procurement, helping businesses, healthcare institutions, and government entities acquire goods and services at competitive prices. GPO contracts enable members to leverage collective purchasing power, securing cost savings, improved supplier relationships, and streamlined procurement processes. What Are GPO Contracts? GPO contracts are agreements established between a Group Purchasing Organization and suppliers to provide pre-negotiated pricing and terms for goods and services. These contracts allow businesses and organizations to benefit from collective buying power, reducing costs and improving efficiency. Key Components of GPO Contracts: Negotiated Pricing: GPOs negotiate favorable pricing based on…
Look, I get it – when you hear the word casino, your brain probably jumps to flashing lights, roulette wheels spinning in slo-mo, and that one guy at the slot machine who’s been there for 14 straight hours chasing a win. And sure, online casinos still have their fair share of high-stakes drama. But in 2025? They’ve also become some of the savviest marketers in the digital world. Yep, I said it. The iGaming industry – that’s the fancy term for online casinos and sports betting platforms – has quietly built one of the most effective customer acquisition and retention…
Have you ever struggled with server limitations while working on a project? For developers and IT professionals, hosting is more than just a place to store a website—it’s the foundation of their work. Whether running applications, testing environments, or managing large databases, the right hosting environment can make all the difference. Shared hosting often lacks flexibility and control, making it less than ideal for professionals who need customization and reliability. That’s why many developers choose VPS server hosting, which provides dedicated resources, root access, and scalability, all without the high costs of a dedicated server. Full Control Over Your Server…
When Instagram and TikTok weren’t popular, businesses, entrepreneurs, and influencers used blogs for marketing and building authority. Blogging was the way to drive traffic and get leads for your business. So, where did blogging go? Why does it seem like no one reads your blogs anymore? 1. Too Much Content on the Internet The amount of content on the internet has never been bigger. There’s a sea of blog posts and different kinds of content published daily – it’s so hard for a blog post to stand out. On the other hand, it’s also so easy to get quick answers.…
In today’s digital-focused world, businesses often overlook the powerful impact professional printing services can have on brand visibility and market presence. Partnering with a reliable printing company like The H&H Group can significantly enhance your brand’s reach, credibility, and customer engagement. Here’s how collaborating with a trusted printing company can give your brand the visibility boost it needs: High-Quality Marketing Materials A professional printing company ensures all your printed marketing materials—from business cards and brochures to banners and promotional items—reflect the highest quality standards. Premium printing not only attracts attention but also creates a lasting impression, reinforcing the credibility and…