Business Blog write for us – The starting point of a corporate blog is usually considering how subject-specific and internal company topics can be made accessible to business partners, customers, and potential customers. How do you write a blog article? What’s the best way to start? And which topics are relevant for my readers?
Understand your readers. Internalize the questions and problems of your desired customers and think about them.
What information behavior do your desired customers or buyer personas have? Ask yourself which topics and challenges your buyer persona deals with.
Then decide on one of these topics and determine a working title. That helps to structure your thoughts and to approach your research in a more targeted manner. You can also formulate the final title later.
When you’ve gathered enough information on the subject, start writing: a condensed intro that draws attention and informs the reader of what to expect is an excellent place to start.
Create a structure for your text so that the information is presented well for the reader. Keep an eye on the information you want to convey and think of sections, bullet points, and subheadings.
Then write the text and formulate your ideas. Use a dictionary to look up alternative terms.
After writing, check the text yourself again and have someone else read it who also knows the buyer persona—check style and grammar, wording, and reasoning. A blog article is never perfect – so feel free to let it rest for a night and reread it the following day. Here’s how to start optimizing your blog post.
Now the text for your business partners and desired customers is ready. The second, equally important, step now follows optimization.
It is essential to optimize this content so that search engines can classify your contribution correctly.
That means that you should include keywords in the text and on the page and provide links to other websites.
Furthermore, customers must read your blog post on mobile devices such as smartphones or tablets.
It is also essential that you offer further offers on the blog page that can register potential customers. Make sure that this call to action is in the context of the blog article and takes the reader further in their customer journey.
Once readers have registered, your company has the opportunity to address them personally, talk about specialist topics, or offer individual advice.
In this way, you build a relationship with the readers and help your customers or potential customers in their decision-making processes.
Last but not least: To make your corporate blog a measurable vehicle for success in your company, you should analyze your website visitors or website traffic with the help of suitable marketing software.
However, good marketing software doesn’t just help you analyze the data on your company blog. If you opt for inbound marketing software, i.e., customer-centered software with a holistic approach, you can control all marketing functions in an integrated manner right from the start.
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