What Is Marketing Management? Marketing management is the process of location marketing goals for an organization (taking into account internal resources and market opportunities), planning. And executing activities to meet these goals, and measuring progress toward achieving them.” Simply put, it’s about managing everything needed to drive marketing and sales in the business. It means creating, executing, and measuring a plan for the company to reach its target market, communicate with it and convert it. What Are The Goals Of Marketing Management? The two primary goals of marketing management are to maximize the company’s market share within the broader industry,…
Author: marketing2business
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