Author: marketing2business

The notion of administration can refer to the structure, operation, and performance of an entity. A company, on the other hand, is an organization that has dedicated to developing productive or commercial tasks to obtain economic gains. Business administration, in this way, is linked to the management of this type of organization. It is a set of precepts, rules, and practices that seek to optimize the use of resources for the company to achieve its objectives. It is important to keep in mind that business administration can be considered as a science. It is a university career that has linked…

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The ratio is a word recognized by the Royal Spanish Academy that is used as a synonym of reason, in the sense of quotient of numbers or comparable quantities. The arithmetic ratio is the constant difference between two consecutive terms of an arithmetic progression. The geometric reason, on the other hand, is the constant quotient between two consecutive terms of a geometric progression. A ratio, in short, is the ratio or quotient of two magnitudes related to each other. The financial or accounting ratios are the coefficients provided by financial units of measurement and comparison. Through them, the relationship between…

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Profitable is that which yields a profit or benefit periodically. The concept is linked to revenue (renewable income that yields a capital) and profitability (which produces a sufficient income or remuneration). Revenue, therefore, is the interest that is found from something. It is again, a value, or a profit that is produced by capital. Something profitable is what gives revenue (produces a profit). If a person invests 10,000 dollars in a business that offers a monthly profit of 2,000 dollars, it can be said that it is a profitable venture, since in only five months it will recover the investment…

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A niche is a concavity that is used to place something. It can be an opening in a wall to deposit a vase, a statue or other decorative element. It is also the concavity formed to place the coffins in a cemetery. For example: “I have to go to renew the niche of the grandfather,” “With that lifestyle, it will not take long to end up in a niche.” Nor can we ignore the fact that there is a natural space called El Nicho, which has become one of the best exciting and beautiful attractions and charms that exists in…

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The word monopoly mentions to a definite market situation. In it, a producer or seller is the only one who exploits a good or a service, which gives it great power and gives it a privileged position. Some examples where the term appears: «The telephone service was for years in the hands of a monopoly that charged abusive rates, » «If this company goes bankrupt, consumers will be left at the mercy of a monopoly, » «The government accused the newspaper of wanting to develop a monopoly.” A monopoly exists when in the market economy there is a single seller…

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The micro economics is the analysis of economic activity from individual behavior. It is a concept developed in opposition to the notion of macro economics, which studies the economy of a country as a unit or a whole in which multiple factors interact. It should be noted that the economy is a social science that focuses on the analysis of the processes of generation, marketing, and consumption of services and products. This discipline provides knowledge that allows managing scarce resources to satisfy the needs (which are infinite) of people. Macroeconomics, based on variables such as the level of employment or…

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A micro business or micro-enterprise is a small company. Its definition varies according to each country, although, in general, it can be said that a micro-enterprise has a maximum of ten employees and limited turnover. On the other hand, the owner of the micro-enterprise usually works in it. The creation of a micro company can be the first step of an entrepreneur when it comes to organizing a project and take it forward. By formalizing their activity through a company, the entrepreneur has the possibility of accessing credit, having retirement contributions, and having social work, for example. It’s vital to…

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The action and effect of segmenting are known as Market segmentation. It is about the division of something into segments, fragments, or portions. A market, on the other hand, is a social institution that promotes the exchange of goods and services. The market arises with the union of sellers (suppliers) and buyers (plaintiffs), who establish a business relationship to finalize transactions or agreements. The notion of market segmentation, therefore, refers to the division of the market into smaller, uniform groups whose members share certain characteristics and needs. These groups are not imposed arbitrarily but arise after market research that allows…

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Market research, an investigation consists of carrying out different diligence to discover something. The concept also allows naming the search for knowledge and the realization of intellectual and experimental activities to increase the information on a certain subject. Mercado, on the other hand, is the social environment that enables the exchange of goods and services. It is an institution where sellers and buyers establish a commercial link to carry out exchanges, transactions, and agreements. The market research, is the process that allows knowing the commercial operation. This procedure must be systematic (with a pre-established plan), organized (specifying the details related…

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The social science that is responsible for studying the processes of production, exchange, and consumption of goods and services is known as the Market economy. The market on the other side, is the environment that permits the development of the exchange of goods and services. It is a social institution through which sellers and buyers enter into a business relationship. These two concepts allow us to get closer to the notion of the market economy, which refers to a social organization aimed at facilitating the production and consumption of goods and services arising from the interplay between supply and demand.…

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