In order to pave a way for optimizing any business brand through a crowded cartel of digital websites, it is significant to design and display an informative and efficient website. According to an extensive research conducted by “bbq surveyors ” it has been stated that 94% of online clientele make the decision to continue scrolling through a website based on it’s attractive design outlay. An attractive website captures the attention of a consumer. Research conducted by Farah Alsudani and Matthew Casey stated that 94% of first impressions on websites are purely design related. Creative and ingenious web designing has become…
Author: marketing2business
Ever wondered how digital products come to be? Have you always wanted to be a digital product designer? Designing webpages, logotypes among other digital applications is a self-rewarding exposure. You get to offer valuable services and never stop learning in the process. If you are yet to become a designer, it is not too late to relive your dream. 5 Easy Way to be a Decorated Internet Product Designer. Research Before you try out any project at hand, you need to have the ideal information. Be sure to determine the root cause of a problem and act upon it head-on.…
Need of LEI Codes – Entities that intend to trade financial products with a broker authorized by an EU country must get LEIs. The LEI enables businesses to conduct business in accordance with MiFID II, the EU’s transactional transparency regulation that applies to transactions involving EU-based organizations everywhere in the world. Who is Responsible for Assigning LEI Codes? Legal Operating Units distribute individual LEIs, while GLEIF is in charge of the system’s integrity and control. These smaller satellite entities are responsible for issuing LEIs to GLEIF and the LEI ROC. If your company requires an LEI, you will approach an…
You might be familiar with the term “webcasting”; you might even know what it means. If you don’t, this LinkedIn article provides a useful definition, calling it “live video broadcasting over the internet/intranet”. Now, this definition might have just confused you, as you have probably traditionally associated the word “broadcasting” with radio and TV broadcasts. Indeed, as a TechTerms listing attests, the word can be used in reference to these – but the general definition of broadcasting has broadened over time. Broadcasting: what it used to mean… One reason why broadcasting has widened in definition is that broadcasting technologies have…
Small businesses are the spine of every nation’s economy, contributing up to approximately 44% of the national Gross Domestic Product. With the increasing rate of cyber security, there is a need for small business enterprises to keep check of their defenses so that they are always on the safer side from bad actors and risks arising from cyber security-related issues. As Verizon’s 2019 study indicates, 43% of all cyber breaches are reported on small businesses. Some of the mistakes committed by these small businesses resulting in their exposure to cyber security include: Basic Mistakes Committed By Small Business They Are: Exposing their Admin Account…
We once called Airbnb as ‘eBay for Vacation Rentals’, as its business model aligned so much with eBay’s. Both follow a ‘peer-to-peer marketplace model’, except eBay uses it for selling stuff while Airbnb is into rentals. Airbnb connects its peers and lets them make money renting their houses to other peers on the network. Today, Airbnb has become a role model in itself and explained how one can tweak the existing business models to make the most out of any startup idea. You don’t always have to come up with entirely new concepts to break the market. Sometimes, even the…
Even the best cold email strategy needs regular fine-tuning. With inboxes flooded daily, getting a response is tougher than ever. Decision-makers are bombarded with generic pitches, making it easy for your message to get ignored. Here’s how to stand out and increase response rates in an increasingly competitive inbox. Measuring and Optimizing Your Cold Email Campaigns Tracking performance helps identify what’s working, what’s not, and where to adjust. In 2025, data-driven optimization will distinguish between emails that convert and those that are ignored. Monitoring the right metrics ensures you’re not just sending emails but improving outreach effectiveness. Focus on: Open…
Getting in front of the right audience at the right time, that’s the goal. But in a digital landscape packed with platforms, devices, and ever-shrinking attention spans, how do you actually make it happen? This is where ad networks quietly do the heavy lifting. If you’re running campaigns or building a brand online, understanding how ad networks function is essential. What Ad Networks Actually Do An ad network connects advertisers (like your brand) with publishers — websites, apps, or digital platforms that have ad space to sell. Instead of buying placements one by one, you tap into an entire inventory…
As the digital landscape continues to evolve, businesses are constantly seeking new methods to streamline operations and enhance customer interactions. Telephony integration represents a critical step in this evolution, blending traditional telecommunication with modern-day technology to foster better communication channels. It stands as a pivotal tool for improving efficiency and customer service across various industries. In this article, we will explore the myriad advantages that telephony integration brings to the table for businesses aiming to thrive in a competitive market. Understanding Telephony Integration in Today’s Business Environment Telephony integration merges phone systems with computer networks, allowing businesses to manage calls…
From Invoice to Tax Form: As a small business owner, you’re not just the visionary and the creator — in many cases, you’re also the accountant and the bookkeeper. Even if you do have outside accounting help, it’s critical to have all of your invoices organized when tax time rolls around. Keeping your invoicing practices aligned with your tax obligations can be the difference between a smooth tax season and a stressful scramble. Think of your invoices as the building blocks of your financial records. They provide a detailed account of your income, which directly impacts your tax liability. In…