Utility audit – A company is a system that requires many parts to work together in unison to achieve its goals. Streamlining the interplay between the various sections helps get the maximum benefit out of their work. Every weak link in the chain will drag the overall performance of the entire organization down. This fact applies both to workers and the machines employed. Both people and machines need resources to function, and these resources have a bearing on the overall profit margin of the business. Utility bills are the most ignored aspects of business operations that actually shouldn’t be. They…
Author: marketing2business
Is SEO in Marketing ‘Dead – Last September, Marketing2Business published a post about how important search engine optimization (SEO) has become in marketing. However, we still hear the chatter, “SEO is dead. It’s too hard and expensive since Google updated the algorithms. We should use our budget on Pay-Per-Click (PPC) instead.” How can something be so critical to marketing while so many are claiming the SEO heyday is over? It really comes down to one of the biggest and more persistent myths in search optimizations: that SEO return on investment (ROI) is hard to come by. One of the reasons…
Definition of Opportunity The term opportunity can be explained as below The moment that turns out to be conducive to do something,To carry out business,To make a love relationship. To carry out the memorable journey that long so far and postponed. An action that carries out during that auspicious moment will have a successful end. For the time being, the conditions will be in place for it.It is assuming that victory will be possible is known as opportunity Factors Involved in the Opportunity As much, it can occur or constitute by factors that can be intrinsic or extrinsic to the…
Facebook cover photo size The spread photograph is the principal thing potential participants will see when they arrive on your occasion page, so you need to make the most of that early introduction of facebook cover photos. Facebook recommends using photos that are 1200 x 628 pixels in size, which is a 2:1 ratio. Because Facebook is always making changes, the recommended size for event cover photos has changed several times. Recently, the recommended size for event cover photos was 1920 x 1080 pixels, a 16:9 ratio and some experts suggest using these larger dimensions as a general rule to…
Gantt Chart Definition A Gantt chart is the project management chart tool supporting the arrangement and scheduling of all sizes, although they are beneficial for shortening intricate projects. Project management timelines and tasks are converted to a horizontal bar chart showing start and end dates and dependencies, scheduling, and deadlines, including how much of the job is complete per stage and who the task owner is. It is helpful to keep tasks on track when there is a large team and multiple stakeholders when the scope changes. A Gantt chart is a graphical representation of a project schedule. It’s a…
The hiring process is a long and tiring one. From writing the job description to filtering through endless resumes to the final interview stages, hiring takes a weighty amount of effort and resources from your organization. You may not have the time required to devote total dedication to such a job. There are one million things to do in a day, and dropping everything to find the best candidate isn’t easy. But you know the importance of the hiring process — particularly if you’re searching for an executive position. Hiring someone who isn’t quite right could have devastating, expensive effects…
Inflation Prices guarantee that resources distributed efficiently to achieve a market equilibrium, and thus, funds can allocate efficiently. However, the most common is that prices rise, causing is known as inflation. When talking about rising prices, specific terminology often used to describe the different ways of increasing costs. This increase can be of various types; negative or positive, can include all prices or just some, can be rampant or moderate. Next, we are going to see the different ways of calling inflations. As we can see in the article on inflation, this is a general increase in the prices of…
SEO (Search Engine Optimization) is all about generating organic traffic without paying a penny. Although there are many ways to optimize your website such as on-page SEO or off-page SEO; the main goal of every SEO services company is to attract new customers, build trust & brand image in the market, and give a J-curve to your passive income. However, SEO linking and SEO marketing may sometimes confuse you due to several factors that have an impact on your website ranking. Some clients prefer quality over quantity as they only want to have quality conscious buyers, not the price-conscious potential…
As people across the globe continue to struggle with the effects of the novel coronavirus outbreak, commonly referred to as Covid-19. We find ourselves in a unique position where we have to adopt new lifestyles almost overnight. As we continue to come to terms with the sweeping effects of this virus on our society. The stress and anxiety are at an all-time high for many. We have to adopt new routines and lifestyle habits at a rapid pace. Especially at our home office, and the uncertainty of the future is a stressors of itself. As we find ourselves suddenly working…
Re-energize Your Digital Team – For any team of digital marketers or, in fact, anyone that works flat out online, there is a strong possibility of growing tired of sitting in front of the same screen for eight hours a day. Such reliance on technology can also have a detrimental effect on communication, as colleagues rely solely on email and other messaging applications to converse with someone who might be sitting just two spaces down. While it may be efficient in the way that it ensures that all correspondences have a written history, the lack of verbal communication can make…