Author: marketing2business

3 Achievable Ways to Maintain a Good Online Reputation In today’s world, your online reputation is just as important as your real-life image — sometimes even more. Whether you’re a business owner, freelancer, or job seeker, people Google you before they trust you. What they find determines how they see you. So, how do you make sure that what shows up online actually represents the best version of you? Let’s talk about three achievable ways to maintain a good online reputation that anyone can follow — even without a PR team or big budget. Why Your Online Reputation Matters Your…

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How to Pick Digital Marketing Services You Need to Know In today’s fast-changing online world, digital marketing is no longer optional—it’s essential. Whether you run a small business, an online store, or a growing brand, the right marketing services can take you from being invisible online to becoming a recognized name. But here’s the challenge: there are so many digital marketing services available that it’s easy to get lost. SEO, PPC, social media, email, influencers, video—each promises results, but not all will work for your business. That’s why understanding how to pick the right digital marketing services is the first…

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How to Setup a Virtual Number on Your Mobile Phone Want a second phone number without buying another SIM? Setting up a virtual number on your mobile is fast, cheap, and useful — whether you need extra privacy, a business line, or a temporary number for selling stuff online. This guide walks you through everything: what a virtual number is, the best services, step-by-step setup for Android and iPhone, common settings (call forwarding, SMS), and troubleshooting tips. Let’s get you a working virtual number today. What is a virtual number and why you might need one A virtual number (aka…

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Is Free Fax Service Trustworthy? In the digital age, where email and instant messaging dominate, you might think faxing is outdated. But here’s the thing — faxing is still one of the most secure and reliable ways to share sensitive documents. The big question people often ask is: “Is a free fax service trustworthy?” Let’s face it — everyone loves the word “free.” But when it comes to sending confidential documents like contracts, IDs, or medical records, you can’t afford to take chances. So, are free fax services really safe, or are they a risk to your privacy? In this…

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6 Best Practices To Make Your Facebook Ad More Engaging If you’ve ever scrolled through Facebook and stopped mid-scroll because of an ad that looked interesting — that’s exactly what a great ad does. But let’s be honest, creating an ad that gets attention, clicks, and conversions is not just about pretty visuals. Facebook ads are everywhere. The average user sees dozens of them every day, but only a handful stand out. The difference? Strategy. In this guide, I’ll share the 6 best practices to make your Facebook ad more engaging — tested, practical techniques that help you connect emotionally,…

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Challenges Facing Website Admins in Gaining More Traffic If you’ve ever managed a website, you know that getting traffic isn’t as simple as hitting “publish.” You can have the best-looking site, top-quality content, and a killer product—but if no one’s visiting, it can feel like screaming into the void. Website admins today face more challenges than ever when it comes to attracting and retaining visitors. From Google’s ever-changing algorithms to fierce competition and shifting user behavior, the road to consistent web traffic is full of obstacles. Let’s dive deep into the biggest challenges facing website admins in gaining more traffic,…

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Introduction Your company’s growth hinges on the strength of your sales team. Building a well-thought-out hiring strategy to find dedicated sales professionals is critical. Successful teams don’t arise by accident—they’re crafted through deliberate effort. To achieve seamless hiring and sales goals, you need to identify the traits of top sales reps and align them with your business objectives. Whether you’re hiring your first salesperson or expanding your team, this guide simplifies the hiring process to help you find the best candidates. Understanding the Modern Sales Landscape The sales landscape has transformed dramatically in recent years, driven by technology, shifting customer…

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Tips to Make Your eBook Stand Out in 2020 by Experts Let’s be honest—publishing an eBook today is easier than ever, but standing out among thousands of titles? That’s the real challenge. Whether you’re a new writer or a seasoned content creator, your eBook needs more than just good writing—it needs strategy, design, and personality. In this post, I’ll share expert tips that actually worked in 2020 (and still matter today) for making your eBook unforgettable. From cover design to marketing hacks, these are insights that top authors and digital marketers swear by. 1. Start With a Unique Hook The…

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How the internet normally routes you to a website (simple explanation) To understand why the outage felt like the whole company vanished, it helps to know two core plumbing pieces of the internet: BGP (Border Gateway Protocol) — the global system routers use to tell each other how to reach blocks of IP addresses (think highway maps between data centers). DNS (Domain Name System) — the phonebook of the internet that translates domain names (facebook.com) into IP addresses that packets can deliver to. If either BGP or DNS stops working for a major operator, users can’t find or reach services…

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Big fines in 2022 Meta was hit with large GDPR-related fines in 2022: the Irish Data Protection Commission (DPC) fined Meta €405 million in September for Instagram’s handling of children’s data, and €265 million in November for Facebook user-data scraping. In fact, Meta paid over 80% of all GDPR fines in the EU for 2022. “GDPR fines in 2022 totalled €832 m … the majority of the penalties were paid by Meta.” AI & EU data-training tensions Meta has faced major scrutiny over plans to train its AI models using user data from Facebook and Instagram in the EU/EEA. Advocacy…

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