Affiliate Marketing Tips
Affiliate marketing is a great way to change your career trajectory or earn money in your spare time. One of the best ways to make passive income, affiliate marketing has become extremely popular over the last decade, with thousands of new marketers entering the space year on year.
However, affiliate marketing requires a fairly significant initial time investment before you see any real returns. Still, once you get started, there is a compound effect over time, and exponential growth becomes inevitable.
What affiliate marketing is – a great career where your work ethic and creativity only limit you. What affiliate marketing is not – a get rich quick scheme that will have you earning millions within a month.
If you are unsure of exactly how affiliate marketing works, then this post from Optimize to Convert should help you with the foundations. However, the concept is a simple one. Marketers promote a vendors products & services, in exchange for a commission for each transaction made through their efforts.
This is similar to how realtors and car sales work; they get a commission for every house or vehicle sold. This concept can also extend to lead generation, with the affiliate marketer gathering data (leads) of prospective customers for the vendor, selling them at a cost.
For instance, I was using a lead capture funnel to gather the email addresses of people looking for a good deal on car insurance and selling them on to an auto insurance provider.
Yet, before you take your first steps into the industry, there are a few key points you need to be aware of, these will serve as the foundation of your affiliate marketing campaigns going forward.
Before you conduct an affiliate marketing campaign, regardless of your platform, you need to perform thorough and in-depth keyword research. Keyword research is useful for several reasons; firstly, affiliate marketing tips for bloggers need to make an informed niche selection.
Secondly, it provides data on how potential customers are using search to navigate their way to the answers & products they are after. Lastly, your content creation and promotional strategies (for PPC) hinge on keyword research; by taking a data-driven approach, you are far more likely to achieve success for your efforts.
If you are unsure of what a keyword is, it is any query users type into a search engine, with volume (the number of users searching for that query each month.)
No matter what platform you use, you must provide value for your audience. People inherently don’t like being sold to, so by providing your audience with actionable insights and helpful content; you earn their trust.
Doing this will cement you as an authority within your niche, and there are several routes you can take. You can run an affiliate blog providing product reviews, how-to’s, and guides; you can run Facebook communities, or create Pinterest groups focused on delivering information to the users.
Becoming an authority increases user trust and makes it more likely people are going to share your content and be inclined to follow your advice with product recommendations (converting into sales through your affiliate links.)
Selecting the right affiliate marketing program for you isn’t always easy; there are thousands of affiliate networks all vying for your business. Because of this, it is essential to follow some guidelines when seeking new affiliate marketing opportunities.
If you are new to affiliate marketing, it might be prudent to start with an affiliate program in a niche that you already know a lot about. Ensuring you have the experience and potentially leverage any existing influence you already have on your audience.
Next, you want to be looking at affiliate programs offering products with low competition, rather than opting for well-known, established brands – at least initially. You want to increase your chances of converting by avoiding competition with bigger and more influential affiliate marketers who are likely to target well-known brands.
Always prefer quality over quantity in your marketing campaigns, it is better to work on a single highly profitable campaign than several mediocre ones.
This is a trap that even seasoned affiliate marketers can fall into; instead of spending time dedicated to researching their target market, they become overly aggressive with their tactics. Bombarding their audience with multiple daily emails and automated messages to push their affiliate offer, or marketing is completely irrelevant spaces.
Expend some time to get to know your audience, create customer profiles, and try to understand what it is they need and how you can provide it for them.
This is one of the biggest mistakes that affiliate marketers make time and time again; they fail to build an email subscriber list. As soon as you launch your affiliate blog, or authority site, you should be collecting email addresses from your audience.
Inbox marketing is one of the most successful marketing strategies and has a higher ROI than organic and paid search combined. Building an email subscriber list gives you access to the inbox of highly targeted relevant prospects to market your affiliate offers to.
Email marketing is a most powerful tools in an affiliate marketer’s arsenal.
If you have been considering a change of career into affiliate marketing, please take these points on board as they will create a foundation to build upon with technical expertise throughout your entire career.
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