For any online business, whether small, medium or large, traffic is everything or almost everything. It happens that without traffic there are no conversions . That is, there are no sales. It’s like having a place open 24 hours a day and not a single person. Is it possible to sell if no one enters the business?
Impossible. As it is also impossible to sell without getting web traffic . What do big brands do? They pay for web traffic through campaigns on Google, Facebook, Instagram, and so on. This is a strategy. Just one. There are many others that do not need money.
We are talking about organic traffic , which comes because you knew the product or service through techniques that are not paid. It is a traffic with more purchase motivation. Let’s see what the 10 strategies to increase the traffic of your website without spending money are!
But wait a moment, are you already implementing actions to monitor and analyze your web traffic?
It turns out that this is THE FIRST STEP before starting to implement any strategy to get web traffic: the monitoring and analysis of the results . To do a good tracking task , you need to have these tools:
Google Search Console
AMP Analytics (Accelerated Mobile Pages)
Once you have all this going, start to track traffic data from your website and landing pages. You will be able to find out how many visits you have received and through which sites have landed on your website, among other important information to know how the traffic is evolving.
Now, let’s see the specific strategies .
It is not a novelty. there are more who still do not consider applying SEO (Search Engine Optimizer) or SEM (Search Engine Marketing) strategies in their digital planning because it requires considerable effort. Some specialists advise to implement both strategies.
With SEO, results are obtained in the longer term. On the other hand, Search Engine Marketing refers more specifically to advertising on Google (the rest of the search engines almost do not exist), so the results are short-term.
The recommendation is: learn SEO through online tutorials or hire a person who knows what he does well.
It’s about guest blogs. It is a round-trip process, in which everyone is supposed to win (Win-Win). Let’s assume that you have a Marketing blog and want to implement a Guest Blogging strategy.
How to start? You have to do first in a search for official blogs on the subject and with a good level of reach. It can be quite complicated to accept your request to participate in their blogs when it comes to popular sites, but it’s worth trying. With only one of them allowing you to attend, the traffic of your website will benefit.
You may also request the opposite: that a blogger from that popular site write for your blog. Or both: you write for that blog, and he writes for yours. Do you see it? Both win.
This is one of the most accessible options to achieve. For what reason? First, because the organic reach on Facebook has decreased considerably. To be seen, you have to pay. Except that in terms of content you can make a more than an exciting proposal or generate, in its great majority, audiovisual material.
Second, because Instagram is growing by leaps and bounds, it has an excellent reach, and the publications are very visual. This doesn’t mean that the content you are going to publish has to be improvised. DO NOT. There has to be a specific strategy, and you have to really know what you do to make Instagram work. The image is everything on Instagram.
But once you give your brand visual identity and get good results in terms of engagement, Instagram is an excellent way to get web traffic. Your profile should include the address of your site, and when you post, you have to add a “call to action ” for people to go to your website. Also, it is advisable to use relevant hashtags and interact with your followers or with other brands in the sector.
In the latest Facebook news, the groups have had the main protagonist. They have been considered as the key to generating community. And making a community is the new mission of Facebook. With new analytical tools, the groups are becoming places of conversation and exchange between people with the same interests. Great opportunity for brands!
About traffic, you can not only create your group but also be a member of those favorite groups within your market. Do not abuse the resource to comment on your brand. Just do it or direct people to your site when what contributions are of value to the group conversation. Perhaps many of these prospects later become customers
If you are not implementing an email marketing strategy, you are letting all the traffic you are missing go green. It is one of the best methods to get web traffic. A while ago the effectiveness of the mailing was still discussed. In this article of Postcron, you will find data and techniques to know more in-depth this resource: Introductory Guide to Email Marketing: What you do or need to know before starting your campaigns.
Considering YouTube’s reach, it ‘s easy to think that it can be a great way to drive traffic to your website. However, not many people are encouraged to create videos of their brand on YouTube. It’s not so easy. For this, it is necessary to write scripts and be very strategic with what you have to say. Everything depends on the brand. The truth is that you have to be encouraged and try.
The recommendation is to create instructional videos that add value to the audience. And like almost any digital strategy, it takes time and effort. But it’s worth it if it’s successful.
Web seminars are powerful when it comes to attracting followers and increasing web traffic. In the case of info products, they are the most important means to increase visits and sell courses online. But they can also be used for brands that add value from their content strategy.
Content Marketing must be known as an axis through the entire digital strategy. Despite this vital feature, some brands have nothing planned around the content they will publish on their social networks. They do not think about how or when.
And it turns out that content is still the most important when it comes to getting web traffic. Any of the other strategies will depend on the way you communicate with your customers and how you present your messages from the words to the text.
Once you have defined a content strategy regarding WHAT, you have to think about how to distribute it so that it takes up as little time as possible and reaches more people. The organic scope improves if you frequently publish on social networks. And the higher the number of people who see you, the more chance to grow traffic.
So that this task of publishing permanently is not tedious, Postcron is the solution. It allows you to schedule posts on all social networks and choose until the time they are released.
Maybe you do not need to clarify this anymore. But it is so important that it can not be overlooked either. The future of Social Media is projected on a small screen. If the website is not well optimized for mobile, you will be losing a lot of traffic.
Finally, it is necessary to give the relevance it deserves to the fact of having a blog to get web traffic. If you do not have one, get down to work and do not think it’s easy. It takes a lot of effort, but again it is necessary to say that if your content adds value, the strategy is widely effective to increase visits to your website.
Very well! The end of this article. There are other strategies to increase web traffic, but we have chosen the ones we consider the most practical to implement and the best results. Have you tried any of them?