The Ins and Outs of Video Marketing – A Useful Guide for Everyone

In any particular industry, culture is the driving force on which advertisements and marketing strategies are based. While there were only a few mediums to market a product or service, this has changed recently.

About 80% of the marketers in the market today believe that using video is one of the most engaging and sought out ways to advertise a company. With video marketing being increasingly used as a separate part of these companies’ marketing strategies, it is very clear how important it has become for every marketing channel and platform.

Given the boom in this sector, it can be quite hard to strive in today’s industry if you do not use video content to help your marketing campaigns and overall promotion of a product or service.

A Quick Survey About Video Marketing

According to a survey most people would rather watch a 10-minute video than read a 100-page book. Not only that, but videos have also been seen to have a higher retention rate in a consumer’s mind than reading.

Deciding to add video content in your strategies is just half of the work needed. To effectively use video marketing in your ad campaigns, you need to know how to publish videos or even make them.

Recording a video might sound easy; nevertheless, things have to be done differently when advertising a product or service. After coming up with a concept and finishing shooting, there is the post-production.

In this phase, the video is stitched together, and audios are aligned. Although it is unnecessary, you can use filters, sound fx, and transitions to better your result.

Doing all these efficiently needs skill, experience, and expertise in video editing software like InVideo. If you are only beginning in the industry and have never created videos before, it can be quite distressing.

This article further provides different considerations you need to keep in mind before starting video marketing.

This article is suitable for any beginner and also a veteran who wants to brush up on some skills.

What Does Video Marketing Mean

What Does Video Marketing Mean?

Video marketing is essentially the process of shooting, editing, and coming up with a finished video that will promote a business’s product or service, increase social media engagement, reach a more novel audience, improve brand awareness, and last but not the least, enlighten your existing audience about the upcoming product.

Although it predominantly helps make a name for them in the market, it often helps the consumers know about more products and makes a better purchasing decision. It helps them gain a better understanding, further analyzing the market, and comparing several products.

How To Go About Building A Video Marketing Strategy?

Following the information mentioned below will not only help you get a better understanding of the process but also maximum results.

  • Focus on your video goals: The first and foremost step you need to make a good-looking and effective video is by creating a rough list of your video goals. Although it is best if you could make a video for all of the stages in the marketing funnel, practically, you need to choose which stage will be your first target.
  • Awareness: in this stage, an opportunity is shown after a challenge the viewer can relate to. This way, after the advert, the viewer realizes that they have the same problem and might need the same solution, in turn, purchasing the product or service. This stage is best known for attracting existing users and further introducing the brand to new ones.
  • Consideration: This is the second stage in the marketing funnel and deals mostly with the viewer’s reaction. In this stage, the viewer considers solving the problem and starts its product search. They look at product reviews, recommendations, and research every nook and cranny, trying to get the most cost-effective solution.
  • Decision: By this stage, the decision has almost been made, and as a company, you need to make sure to be the first thought on the viewer’s mind. One proven way to do that is by adding proof of why your product is better and should be their choice out of the several options and some customer satisfaction.

Creating an awareness stage video is a well-known tactic. It has been made easy with an ad maker like InVideo and can be effectively used to make a mark on a new audience and potential customers.

If you are closing a sale and want to make the most of the last few days, a video from the decision stage is your best bet. If you want to win the loyalty of your customers by showing them how thankful as a brand you are for their purchase, an internal video can work just fine to improve morale.

An internal video not only aids in ensuring customers but also helps with motivating your team.

Find The Target Audience

Once you know which stage of the marketing funnel your motive fits better in, it’s time to find the best audience for the products and services you are offering.

Having a specific set of consumers in mind can further help in creating a video that will justify the purpose. A video made with a picture video maker such as this one here that specially catered for a particular set of people is much more likely to hit the right spot than a video made for a large number of people.

Finding the right niche for your company and products is not the easiest job. The most crucial point to know your target audience is by building a buyer’s persona.

Creating one or a few buyer’s personas can come in handy if the company develops several new service offerings or products. Understandably, the people you would want to purchase your products are the same people you want to target with your video. Questions like

  • Who the product is for
  • What is the purpose of the video
  • Which places are visited most by your target audience.

It can help find and reach your target audience easily.

These two points are the first-most and important things you should take care of to make the most out of your video marketing strategies.