If you love the idea of working in the SEO field and to be a SEO specialist, you might have started researching various career opportunities. There are many to choose from, but understanding a few of the most popular ones can help you make the right choice.
Before you enter the job market, you might want to consider getting a graduate degree to help you stand out from the crowd. If you get your degree from an accredited college, your resume is more likely to stand out, and you might be more likely to get an interview. If paying for your graduate degree seems difficult, you might want to consider taking out a student loan from a private lender. That way, you won’t have to worry about dipping quite as far into your resources to cover the cost of your education. You can also get flexible repayment options to make the process easier.
Often, you hear about search engine marketing and search engine optimization together, but they are actually two different things. SEM encompasses a wider field and uses SEO. If you will work in SEM, you might need to pick up a few more skills, such as customer relationship management, PPC marketing, and advertising. You will be working with consumers and search engines both. Some people in the industry choose to work only with paid searches, but you could also choose to work with both aspects. You’ll likely be working with analytics and need to master several tools for a position in this field.
You could also become a consultant for a company as well. Usually, you will need to have shown you have already been successful with your company or another person’s. Still, if you have the right experience, you can work with nearly any type of company and take on several business clients so they can improve their strategic planning and marketing. Many times, you will create specific plans for each client that meets their needs. And you might implement various marketing initiatives. Using analytics is critical since it helps you determine the success of your techniques. If you are driven by strategy and ideas, this might be the perfect job for you.
If you already have SEO skills, it should not be that hard to get into digital marketing. You can also pick up new ones along the way and boost your compensation. A digital marketer often handles a range of marketing, such as PPC, SEM, social media, and SEO. Because of the variety of tasks, you will be handling, you will need to know how to both come up with and implement a variety of strategies. It is also important to be able to use social media as part of your long-term strategy and do content planning. Analytics will be an important part of this job as you will need to be able to determine what is working and what is not going so well. Having strong communication skills and having skills in strategic marketing as well as web marketing can all increase your salary.