Facebook Twitter Instagram
    Facebook Twitter Instagram
    Marketing2BusinessMarketing2Business
    • Definitions
    • Marketing
    • Business
    • SEO
    • Digital Agencies
    • Advertisement
    Marketing2BusinessMarketing2Business
    Home » SEO » What A Shady ‘SEO Agency’ Will Say To Win Your Business (Don’t Fall For It)
    SEO

    What A Shady ‘SEO Agency’ Will Say To Win Your Business (Don’t Fall For It)

    marketing2businessBy marketing2businessDecember 22, 2022Updated:December 22, 2022No Comments7 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    What A Shady ‘SEO Agency’ Will Say To Win Your Business (Don’t Fall For It)
    Share
    Facebook Twitter LinkedIn WhatsApp Pinterest Email

    What A Shady SEO Agency – All legitimate SEO experts know search engine optimization takes time. As convenient as it would be, there’s — unfortunately — no method that’s going to make your company bounce overnight to the top of search results. There are, however, a range of strategies to gradually turn your website into an SEO powerhouse.

    The fact is much is at stake when you select a partner to boost your online presence. If you end up with a shady SEO agency that seeks to game search engine algorithms, you will certainly draw the attention of Google — but for the wrong reasons. Sustained use of so-called black hat techniques will get your site hit with a Google penalty which will severely damage your efforts to outrank the competition.

    How can you tell which one is the Best Partner for you, and what are Some Things to look out for?

    A telltale sign of a shady SEO agency is the big promise. To get your attention these types of companies tend to pledge a lot but deliver little. They may say they can get you:

    • to the first page in Google within a short time frame
    • thousands of backlinks

    The big promise can be hard to resist. Most companies understandably want results quickly. We recently had a client that was approached by an agency that claimed to guarantee a top-of-the-page search placement. This should raise a red flag. While your SEO team can certainly position you for success, you’d be wise to steer clear of anyone who throws around guarantees.

    Beware of Black-Hat SEO

    Beware of Black-Hat SEO

    Why? These companies typically have nothing to back up their promises or they rely on black hat methods. Black hat SEO may not be illegal, per se, but it does violate webmaster guidelines set out by search engines.

    Even big companies have over the years paid a high price for breaking the rules, especially since Google has become increasingly adept at uncovering and penalizing those engaging in black hat SEO. J.C. Penney, for instance, once received a Google penalty that resulted in a drop of 70 positions in Google for keywords like “living room furniture.”

    Hubspot, the digital marketing platform, points out:

    “…if you engage in black hat SEO, you must be willing to get hit with a nasty penalty as punishment. Getting a penalty from search engines will cause your website to drop down in the search results or worse, it could remove completely. This means your website will gain less traffic and ultimately, fewer customers.”

    So, how do you Distinguish between a Legitimate and a Shady SEO Agency?

    Learn to Recognize Black hat SEO Techniques

    Black hat SEO is the unethical practice of trying to gain a higher site ranking by using methods that don’t comply with search engine guidelines. But as we outlined above, it will eventually hurt rather than help. If you run across a company that you suspect is engaging in any of the tactics below, find another, legitimate partner.

    • Keyword stuffing

    Not only does it read poorly, copy stuffed with keywords hurts your SEO. In fact, Google’s new content update is specifically targeting this practice, called “search-engine-first content,” in favor of high-quality, helpful content written for humans.

    • Cloaking

    Have you ever clicked on a link expecting to read content related to your search term only to find something totally different? Then, you have experienced cloaking, the practice of presenting different content or URLs to human users and search engines.

    • Bad content

    Content should deliver value to the searcher. Plagiarizing content, inserting “invisible” keywords, and “bait and switch” tactics to trick search engines to deliver visitors to a page that doesn’t correspond to their search, are bad both for users and SEO.

    Check their own SEO

    When we say this, we don’t mean check their search rankings, though that’s certainly a factor. If they have a newer site, or are in a really competitive niche, they may not rank on the top page, especially if they’re white hat—it can take a year of hard work to have strong, consistent rankings. Rather, check to see if they do the little things correctly.

    When you search for their company name, are they the first result? What are the other pages that come up with their branded search—have they taken the time to set up pages on Facebook, Yelp, LinkedIn, and elsewhere? Does their meta description—the text just below the site’s title—make sense and make you want to learn more? Have they properly set up their Google My Business page so that their business is described in the sidebar of Google’s search results?

    Look at their Portfolio of Previous Work

    Do they actually list clients they have worked with? Do they provide case studies? Are there customer reviews on other sites that reflect their claims? There are some reasons to keep your clients private, but the majority of SEO clients are more than happy to have their name and link on the SEO firm’s site. After all, it’s free publicity. If you can’t find any evidence of them doing work for real companies, there may be a reason.

    Ask for Clear Deliverables

    The rates charged by SEO firms vary widely. You’ll find firms that charge by the hour, offer monthly rates, or charge a fixed one-time price. Regardless of their fee structure, a reputable firm will provide a clear and concise description of what their services include, how long it will take, and what their goals are. Make sure you understand the deliverables. As a general rule, very low or very high quotes accompanied by vague work descriptions or wild “guarantees” do not bode well for success.

    Prepare to Answer Questions

    What kinds of questions did they ask you? A trustworthy SEO firm will strive to understand your customer base, your site’s current performance (they will often ask for access to your site’s analytics), and what your goals are for your website and your business. In turn, they will lay out reasonable goals.

    They won’t guarantee first page in a set amount of time, but they will work to maximize the ROI of your investment. Oftentimes, when you walk into an interview with a solid SEO firm, you’ll find that they’re the ones asking the questions. Don’t be intimidated. They are just trying to understand your business on a technical and cultural level, because they know that SEO isn’t a one-size-fits-all process.

    Keep monitoring search engine rankings and your overall performance

    If you hired an employee, you would make sure you could work well together long-term during the probationary period. You should do the same with the agency you choose. Make sure they report to you on what they’re doing, and the results of their work.

    Understand that you’re trusting your online reputation with another company–make sure they have your best interest in mind, not just their bottom line.

    If you vet a company you’re considering using the methods described above, you’ll likely find yourself with a great agency that is dedicated to growing your rankings, your leads, and the profitability of your business.

    Questions?

    Do you have questions for us about SEO or any other digital marketing needs? We’re always here to help. Contact us today.

     

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    marketing2business

    Related Posts

    How long does WordPress SEO Take to Work? 

    November 28, 2022

    Does Video Marketing Play a Role In SEO Rankings?

    November 10, 2022

    How to Use SEO to Improve Your Website’s Ranking in Charlotte NC?

    September 9, 2022

    What is Advertising?

    September 5, 2022

    What is Social Marketing?

    April 28, 2022

    3 Useful Tips to Follow When Launching a New Blog

    April 28, 2022
    Add A Comment

    Leave A Reply Cancel Reply

    Recent Post

    Things To Consider When Planning to Get An MBA Degree

    Education

    Things To Consider When Planning to Get An MBA Degree – Whether you are looking…

    Factors to Consider When Getting a Personal Loan

    January 23, 2023

    Different Ways That Manufacturing Businesses Can Market Themselves

    January 20, 2023

    Seven Ways That Going Back To School Can Boost Your Business Career

    January 19, 2023

    5 Promo Gifts Perfect for Restaurant Marketing Campaigns

    January 18, 2023

    Mistakes To Avoid When Choosing Training On Sexual Harassment

    January 16, 2023
    Popular Post

    Avengers Endgame Putlocker – 05 Best Alternatives to Download

    April 24, 2022

    What are the Best Investments to Generate a Passive Income?

    January 7, 2022

    8 Reasons Businesses Should Invest In Crypto

    April 26, 2022

    Preity Zinta Net Worth

    December 30, 2021

    7 Marketing Automation Tools To Revamp Your Marketing Strategies In 2022

    April 6, 2022

    5 Most Expensive Thing on Amazon

    December 28, 2021

    Maintaining Professionalism in Your Business

    January 7, 2022

    What are Customer Success Templates: Information for Businessmen 

    June 27, 2022

    How to Excel in your Marketing Career?

    July 21, 2022

    6 Simple Tips To Run Your Online Business In 2020

    March 23, 2020

    Subscribe to Updates

    Get the latest post from Marketing 2 Business about definitions, marketing, business, seo, digital agencies and advertisement.

    About Us
    About Us

    Marketing2business provides brand management solutions. We are committed to bringing ideas, inspiration, strategy, and tools to help our customers grow their business and achieve success.

    Recent Post

    Things To Consider When Planning to Get An MBA Degree

    January 26, 2023

    Factors to Consider When Getting a Personal Loan

    January 23, 2023

    Different Ways That Manufacturing Businesses Can Market Themselves

    January 20, 2023
    Random Post

    10 Best Games Hacking Apps (Root/Rootless)

    February 10, 2022

    Social Media Marketing Tips That Will Improve ROI

    December 19, 2019

    A Complete Guide on Writing Description for your Products

    February 11, 2020
    Facebook Twitter Instagram
    • About Us
    • Blog
    • Contact Us
    • Advertisement
    • Privacy Policy
    © 2023 All Rights Reserved by Marketing 2 Business.

    Type above and press Enter to search. Press Esc to cancel.