Video content has become more and more popular and with good reason. Videos allow you to tell a story, showcase your products or services, and engage more followers. Plus, video content is effective. Ninety percent of video consumers say that product videos help them make a decision. Videos have a wider reach than photos, and including a video in an email increases the click-through rate by 200-300 percent. It’s time to start incorporating more videos into your SEO (Search Engine Optimization) strategy. Here’s what you can do.

Use videos to increase your site’s traffic & your social media presence.

Engaging videos can help bring people to your website and your social media accounts. You may already be attempting other SEO strategies, such as backlinks or keywords. If you’re already working on your SEO, it’s time to add videos to the mix. They’ll help you increase your online presence and bring more users to your site and accounts.

You can embed videos directly into your company’s website (rather than hosting on an external site like YouTube) and share the videos on your Instagram, Facebook, and Twitter accounts. A clip of a great video on Instagram will result in traffic on your website once the viewers click through to watch the entire thing. Videos also create more engagement on social media platforms, so you’ll find yourself with more followers and an uptick in interactions.

Make the videos meaningful and interesting.

Of course, this strategy only works if your videos are worth watching. Your Twitter followers won’t head to your site to see more about a product that you haven’t properly showcased. You will need to put time and effort into your videos to make them worth watching. You can create video content that tells a story about your business or demonstrates how to use a product.

Whatever your videos are about, make sure you address why the watcher has tuned in. If you’re a local plumber and you make a video about how to unclog a drain, don’t start by rattling on about your business and how great you are. Start by answering the questions and addressing why the viewer is watching. In the end, plug your business. This shows that you understand how to make a meaningful video and don’t feel the need to force the viewer to get through your business information before giving them answers.

An SEO company with years of experience like Search Atlas can help you create interesting and engaging content. They’ll help you understand what is and isn’t working on your website and what you can do to increase your online presence. If the idea of crafting a video SEO strategy is overwhelming, talk with the professionals. They’ll help you increase site traffic and engage new customers.

Create videos that show off your products and services.

People want to watch videos that show off what you do. While you could make a video of yourself sitting at a table explaining the history of the company, that probably won’t bring in new clients. Instead, create a short video of you explaining how a product works or demonstrating a service. If you own a local running store and sell foam rollers, a short video demonstrating how to use the roller will go far. If people were hesitant to purchase a roller because they didn’t know how to use it, they can be encouraged by your video. Use this content to show off your knowledge and skills. You’ll reaffirm that your company understands the industry and can be trusted. You’ll bring customers to your site and your business, and you’ll show exactly what you can do.

If you’ve put off making video content for your business, don’t wait any longer. Crafting excellent content and hosting it on your site will improve your SEO ranking, customer engagement, and credibility.