Unique Value Proposition(UVP) Definition
Launching a new product is not an easy task. When it comes to selling your product, this differentiation process concretizes by creating a Unique Value Proposition.
Many times we resort to creating products similar to others that already exist in the market.
However, when doing so, we know that we must somehow differentiate ourselves from the competition by improving existing products through innovation.
Your UVP is what sets you apart in the market. What differentiates you from the competition and the reason why customers will choose you.
What is the use of having a Unique Value Proposition?
In such a competitive world, companies can no longer just resort to massive advertising campaigns to change perceptions and get customers to buy a product or service.
- To be successful, companies focus on particular market positions and design differentiation strategies to capture the interest of customers.
- When you are going to sell your product, you must think that for your prospective clients you are one more option than there are in the market.
- Not everyone is going to research each product or service in detail to choose one, and many times customers find it challenging to make a decision.
- If you are clear about the unique value proposition of your product, you can dedicate all your efforts to satisfying the specific needs of the ideal customer.
Recommendations for developing a UVP
Here are some recommendations that you can take into account to develop a unique value proposition.
Focus on your ideal audience
By focusing on a single audience, you will be making money. Strategically it suits you so you will focus on being the best in a specific area of business.
Take advantage of the softness of your competitors
Many of your prospective customers are dissatisfied with the products or services offered by your competitors.
The best way to stand out from the competition is to be different. Don’t try to be better in every way; you will end up being one of the bunch.
Think like your clients
It is vital that you try to see your venture from the outside and that you know what customers think of you.
As much as you know how you would like to differentiate yourself from the competition, don’t promise what you can’t keep.
How to develop a UVP?
A compelling and effective unique value proposition has three components:
- The benefit to the business. It is related to the objectives that your clients want to achieve. Some of these objectives may be profitability, productivity, sales, customer satisfaction, quality, among others.
- How is it obtained? It has to do with concepts or words like eliminate, improve, increase, maximize, or minimize.
- The measurable result. The results calculated with metrics such as money, time, or percentages of increase or decrease.