The Story of Marketing – A sales presentation is different from what today’s decision-makers desire. They are interested in your experience and how it compares to their own. When you effectively communicate that story, it engages viewers deeply and significantly raises the value of a good or service. Storytelling becomes crucial when identity, values and experiences are the primary brand differentiators. Data is essential because it gives stories more meaning and helps marketers understand their customers. With the growth of content marketing and thought leadership, the way we view marketing transformation is changing. Data and storytelling are crucial additional layers…
Author: marketing2business
Strategies to Reward Retirees – Retirement is a period in life when one withdraws from a job or career due to old age, ill health, or some other considerations. In the United States and most other developed nations, the typical age for retirement is 65. Many of these nations also have some sort of government pension or benefits system to augment retirees’ wages. Long-term employees need to be appreciated. It not only demonstrates that you are a compassionate boss, but it also promotes employee satisfaction. It demonstrates to the retiree and current employees that their employer values their efforts. While…
Characteristics of a Great Business Leader – The most important resource for any company is its people. From the temporary interns all the way up to the CEO, it is the people that determine whether or not a business can be successful. But the entire culture of a company comes down to its leadership. Great leaders can drive a business toward success, though success can be defined in a lot of ways. Is it all about profitability? Is it about maximizing resources? Is employee retention the goal? If a great culture has been built within a business, does that define…
With over 50% of the world’s population owning mobile devices, it is critical for e-commerce and brick-and-mortar businesses to embrace mobile marketing. Mobile marketing involves targeting your organization’s marketing efforts to mobile phone users. It can enable you to reach your target clients wherever they are, provide excellent customer service, target customers via different channels, including social media, SMS, and MMS, and stand out from the competition. Read on for nine tips to enhance the success of your mobile marketing strategy. 1. Know your Target Audience The first step to implementing a successful mobile marketing campaign is understanding your target…
WordPress SEO take to work – Many businesses view SEO (Search Engine Optimization) as a short-term investment: they want to see immediate results in the form of increased web traffic and higher sales. However, SEO is a long-term plan that requires ongoing effort to see results. It can get months or even years to achieve a high ranking on search engine results pages, and it is important to maintain that ranking through continual optimization. While it may be tempting to give up on SEO if results are not immediately apparent, doing so will likely only hurt the business in the…
Paystub for Self-Employment – If you are the only employee in your business, it is unlikely you will receive a paycheck at the month’s end. Therefore, the most accessible way to generate salary paystubs is to seek the help of a payroll specialist or a bank. The paystub is extremely helpful in attaining loans or showcasing proof of income. Transfer Salary Like an Employee To generator pay stubs is proof of the payment the business pays its employees. It complies with federal and state laws while mentioning social security and Medicare taxes. However, the latter information is mentioned in the…
Businesses, of all sizes, need marketing and PR to survive. Marketing is the process of creating awareness for a company and its products or services, while PR is the process of shaping public opinion about a company or organization. Both are essential for businesses that want to grow and succeed. Let us, through perhaps the lens of the Public Relations Specialists, explore these two vital areas in more detail as well as the impact that social media has on businesses, given that many businesses are either operating entirely online or using it as a platform for promotion. Marketing The marketing…
If you are in the money business, a currency counter is one of the tools you don’t want to miss. This technology has grown rapidly over the past several years, presenting consumers with overwhelming options. Choosing can therefore be a bit tricky. Money counting machines come in various qualities and quantities to meet specific needs. The right choice begins by determining whether you need the machine for personal or business use. There are many other features to look at. Today, we will be looking at the three most crucial factors. 1. Size Vs. Weight Before deciding to get a currency…
Running a business is complicated. Taking a step back from time to time can be helpful and reduce the complications to a simple profit equation. Is more money coming in than going out? It’s unsustainable to run your business at a loss for a significant period of time. The only solution to solve the equation is to either make more sales or cut expenses. While every business has expenses, many overhead costs can be reduced or even eliminated with the right changes. A significant number of companies end up with inflated overhead costs based on out-of-date thinking or a previous…
Video Marketing Play a Role In SEO Rankings – SEO is the abbreviation for “search engine optimization.” In easy terms, it is a digital marketing practice of updating your site with the right elements in order to enhance its exposure when users use a search engine like Bing, Yahoo!, Google, and others to look for products, services, or information linked to your business. The higher your pages rank in search results, the more inclined you are to draw attention and attract new leads to your company. The technique through which search engines assess where a given piece of information should…