Omni channel marketing is a kind of an approach providing the customers with integration and shopping experience that is seamless from the start of touchpoint to the last. Omnichannel marketing plays a significant role as far as the growth of a business is concerned. The idea behind the Omnichannel marketing strategy on retail is to make sure that there is interaction with your customers from different touchpoints, be it from an e-commerce, your brick and mortar store. For the business owners, omnichannel aims in providing the strategic opportunity for a shopping experience that is seamless from mortar stores and a…