Facebook Twitter Instagram
    Facebook Twitter Instagram
    Marketing2BusinessMarketing2Business
    • Definitions
    • Marketing
    • Business
    • SEO
    • Digital Agencies
    • Advertisement
    Marketing2BusinessMarketing2Business
    Home » Definitions » What is Healthcare Marketing?
    Definitions

    What is Healthcare Marketing?

    marketing2businessBy marketing2businessMarch 11, 2019Updated:December 20, 2022No Comments3 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Doc Image
    Share
    Facebook Twitter LinkedIn WhatsApp Pinterest Email

    Healthcare Marketing

    Personalized digital health marketing projects to give continuity to the relationship with the target and increase their engagement.

    The digital marketing health and communication online have experienced in recent years an acceleration and sophistication that requires new skills to be able to be managed effectively.

    The combination of proven technological and editorial skills allows Sanitanova to pursue an innovative and effective approach to digital healthcare marketing . The ability to form authoritative dedicated advisory boards is the prerequisite for the creation and dissemination of valuable and referenced content. The goal is to attract a profiled target – healthcare professionals and citizens – and to favor a successful engagement through:

    the creation of websites with areas reserved for doctors and health professionals
    the design and management of referenced scientific and popular content
    the development and management of online communities
    the nature of healthcare advisory board.

    ADVANTAGES

    Integration of a digital marketing strategy in the pharmaceutical market approach plan
    Development of direct communication with the patient for the creation of brand awareness and brand reputation
    An increase in the engagement and loyalty of the target audience through the digital channel.

    DISADVANTAGES

    • Lack of reliable and updated databases.

    • On the Internet, spam and other types of unsolicited submissions that have proliferated so much in the network.

    • Increase in costs because of the use of printing services, mail and telephone lines.

    ACTIVITIES

    Sanitanova develops customized digital health marketing projects to improve marketing strategies and create new relationships with all stakeholders.

    Analysis of the online context: listening to the “voice” of users on the web to strategically select the contents to be implemented and the methods of dissemination, favoring the orientation of communication policies.

    Web marketing activities: use and integrate all digital channels to promote and disseminate referenced scientific and accessible content.

    SEO and SEM:

    optimize content on search engines to generate more traffic to the portal.

    E-mail marketing: send personalized messages to the target audience to favor one-to-one direct communication thanks to a certified proprietary database of over 70,000 healthcare professionals.

    Social media marketing: stimulate the sharing of content on social media to enter into relationships and build conversations with the target (even directly with the patient).

    E-detailing: enhance and support the company Field Force through a useful and immediate communication tool.

    Mobile APP: offer a useful tool to the doctor and the patient to facilitate the correct management of the disease.

    CONTEXT

    The growing demand for online health information, combined with the universal use of social media, has led to progressive empowerment of the patient who critically evaluates the proposals for services and products offered by companies and measures their value through the improvement of their own patient experience.

    By virtue of this new requirement, Sanitanova offers consulting services useful for the design, management, and monitoring of web marketing strategies, implementing new digital marketing tools in the e-Health and m-Health field for interactive communication in compliance with ethical-regulatory constraints and the balances that regulate sensitive issues such as those related to medicine and health.

    For this reason, it’s vital to define digital marketing strategies, which are the guide for the preparation of an effective and efficient plan, to be developed in the right way and at the right moment. The Web acts as an influencer: all people are conditioned by the digital world in every decision-making process, even in the healthcare sector.

    This inevitably involves a change in the way of communicating and relating to the leading players in the pharmaceutical world.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    marketing2business

    Related Posts

    5 Promo Gifts Perfect for Restaurant Marketing Campaigns

    January 18, 2023

    How businesses can advertise more cost-effectively during the current economic turmoil

    January 12, 2023

    On Sale: Simple Strategies To Boost Your Business Marketing Efforts

    January 3, 2023

    What Council Tax Band Am I And Everything About It

    December 28, 2022

    How to Choose the Best Manufacturing Marketing Agency?    

    December 26, 2022

    Mozilla Rally Princeton Bonifacicen Gadget – 2022

    December 26, 2022
    Add A Comment

    Leave A Reply Cancel Reply

    Recent Post

    Things To Consider When Planning to Get An MBA Degree

    Education

    Things To Consider When Planning to Get An MBA Degree – Whether you are looking…

    Factors to Consider When Getting a Personal Loan

    January 23, 2023

    Different Ways That Manufacturing Businesses Can Market Themselves

    January 20, 2023

    Seven Ways That Going Back To School Can Boost Your Business Career

    January 19, 2023

    5 Promo Gifts Perfect for Restaurant Marketing Campaigns

    January 18, 2023

    Mistakes To Avoid When Choosing Training On Sexual Harassment

    January 16, 2023
    Popular Post

    How to Run a Successful Marketing Campaign

    April 21, 2022

    How to Use People to Unlock the Power of Your Data

    November 7, 2019

    Ways to Improve Team Efficiency and Productivity by Experts

    March 11, 2020

    What Business Does Jules From Mafs Own – Everything You Want To Know

    December 26, 2022

    Seven Small Business Trends to Not Ignore in Future

    August 21, 2020

    Project Schedule – How to Create? Project Schedule Examples, Next Steps After Completing The Project Planning

    August 3, 2021

    How many pages are 1000 Words?

    April 7, 2020

    Why Does SEO for Law Firms Matter?

    April 3, 2022

    Create Mind-Blowing 2D Animation to Grow Your Business

    August 4, 2020

    Remarketing Ads: What Are They and Why Should You Be Using Them?

    April 24, 2022

    Subscribe to Updates

    Get the latest post from Marketing 2 Business about definitions, marketing, business, seo, digital agencies and advertisement.

    About Us
    About Us

    Marketing2business provides brand management solutions. We are committed to bringing ideas, inspiration, strategy, and tools to help our customers grow their business and achieve success.

    Recent Post

    Things To Consider When Planning to Get An MBA Degree

    January 26, 2023

    Factors to Consider When Getting a Personal Loan

    January 23, 2023

    Different Ways That Manufacturing Businesses Can Market Themselves

    January 20, 2023
    Random Post

    How to Setup a Virtual Number on your Mobile Phone

    December 31, 2019

    Filing GoDaddy 1.2m Word Press Cooperen Gadget And Much More

    December 26, 2022

    Top Airbnb For X Business Ideas for Your Startup By Marketing2Business

    November 26, 2019
    Facebook Twitter Instagram
    • About Us
    • Blog
    • Contact Us
    • Advertisement
    • Privacy Policy
    © 2023 All Rights Reserved by Marketing 2 Business.

    Type above and press Enter to search. Press Esc to cancel.