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    Home » E-Commerce » 7 Important Reasons to Audit Your Shopify Website
    E-Commerce

    7 Important Reasons to Audit Your Shopify Website

    marketing2businessBy marketing2businessMay 25, 2022No Comments2 Mins Read
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    7 Important Reasons to Audit Your Shopify Website
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    Since its launch, Shopify has quickly become one of the most popular content management systems for those running e-commerce businesses. The benefits of using Shopify as a platform backbone are undeniable, but you won’t be able to grasp its full potential without a regular audit.

    The Importance of Auditing Your Shopify Store

    Like a car, your online store, too, needs regular maintenance. Here’s why:

    SEO

    Bad SEO will result in low organic traffic, which goes hand in hand with sales numbers. To prevent this from happening, fix your meta tags, broken links, etc.

    Duplicate Content

    Duplicate content shows that your site and products aren’t original. It certainly won’t help your brand stand out. In addition, a search engine will find it difficult to rank you on top.

    Speed

    Google likes faster sites and will penalize slow ones. Besides, visitors won’t afford you the time if your webstore takes more than a few seconds to load.

    Malware

    Third-party plugins and add-ons can improve your site, but come with issues of their own. Audit your website for security holes regularly to avoid data leaks or worse.

    Security

    If your customers don’t trust you to protect their data, they won’t come back. Make sure your security certificate is active at all times.

    Backlinks

    Some backlinks are relevant and bring you the right kind of visitors, while others are spammy and will give your site a bad rep. Check all of them.

    Usability

    Audit your website to ensure that it’s user-friendly. Is the checkout process simple? How easy is it to place a product or blogpost? When people see good UX, they’ll come back.

    An Audit Is an Opportunity for Growth

    A Shopify store isn’t perfect overnight. It takes a lot of testing and tweaking. An audit will help you figure out which areas are working and what to focus on.

     

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