Since its launch, Shopify has quickly become one of the most popular content management systems for those running e-commerce businesses. The benefits of using Shopify as a platform backbone are undeniable, but you won’t be able to grasp its full potential without a regular audit.
Like a car, your online store, too, needs regular maintenance. Here’s why:
SEO
Bad SEO will result in low organic traffic, which goes hand in hand with sales numbers. To prevent this from happening, fix your meta tags, broken links, etc.
Duplicate Content
Duplicate content shows that your site and products aren’t original. It certainly won’t help your brand stand out. In addition, a search engine will find it difficult to rank you on top.
Speed
Google likes faster sites and will penalize slow ones. Besides, visitors won’t afford you the time if your webstore takes more than a few seconds to load.
Malware
Third-party plugins and add-ons can improve your site, but come with issues of their own. Audit your website for security holes regularly to avoid data leaks or worse.
Security
If your customers don’t trust you to protect their data, they won’t come back. Make sure your security certificate is active at all times.
Backlinks
Some backlinks are relevant and bring you the right kind of visitors, while others are spammy and will give your site a bad rep. Check all of them.
Usability
Audit your website to ensure that it’s user-friendly. Is the checkout process simple? How easy is it to place a product or blogpost? When people see good UX, they’ll come back.
A Shopify store isn’t perfect overnight. It takes a lot of testing and tweaking. An audit will help you figure out which areas are working and what to focus on.
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