Surprisingly Influence your Company’s Brand Image – Brand image is one of the most important aspects of any business – it is the way that your business is perceived by others, and so a useful tool in your arsenal to both attract and retain customers. Despite this, there are a few considerations that are often overlooked when it comes to brand image. With this in mind, here are 5 things that can surprisingly influence your company’s brand image.
1. Location of your Offices
The location of your company will influence how consumers perceive your brand, even in the increasingly digital world. It goes without saying that if your offices are based in a rough area or one known for being cheap, audiences will assume that your offerings are low quality and less reliable.
The ideal location for your business depends on what you are hoping to achieve. For example, if you want to cement yourself as a local business, you will need to base your company in the local area. However, if you want to look like a high-quality, premium brand, somewhere like Mayfair in London would be a great choice.
That said, renting an office in such upscale locations can be pretty expensive. Instead, you might consider renting a desk or an entire space in serviced offices in Mayfair to get the premium location more cost-effectively.
2. Where messages are Displayed
When promoting your brand image, you will likely turn to market and advertising solutions. After all, in order to cement your brand image, it needs to be seen. However, similar to the above, what you might not know is that where you display your brand image matters just as much as the message itself.
3. Brand Personality
For someone to connect with your brand, you will need to inject some personality into your communications. In fact, studies have shown that consumers form relationships with brands just as they would with other humans – they want brands who they can form an emotional bond with.
Once you have chosen the personality that matches your brand, your aims, and what your target audience is looking for, it is crucial that this brand personality stays consistent across all mediums. This includes things such as social media, marketing, written content, tone of voice, and images.
4. Changes in Audience needs and Behaviours
Everyone is always adapting and evolving with the world around them. Thus, no matter how much you think you know about your target audience at any given moment, this can change over time. If you fail to adapt your brand image in accordance with these changing needs and behaviors, you can fall behind.
Therefore, it is important to never stop learning about your current customers and targets market alike and take a look at what your analytics are telling you. If something stops working as effectively as before, it might be time to switch it up.
5. No variety or too much Variety
As we just said, if a brand image and message become stagnant, it can start to be a bit boring, to say the least. And, when this happens, you will likely see a drop in loyalty and conversion rates.
That said, it is also important to not stray too far from your original brand image. You don’t have to reinvent the wheel, simply find an untapped angle that you can pivot towards and take advantage of.