SaaS Marketing Strategies – While software as a service (SaaS) remains the future of platform development, the landscape is getting more competitive. Statista revealed that approximately 15,000 SaaS companies existed in the United States in 2021, and while it might seem like a daunting challenge to increase your company’s visibility, you can scale your business more effectively by continuing these six growth strategies in 2022 and beyond.
One of the first steps to build brand awareness is to increase traffic to your website. Often, however, marketers focus on either search engine optimization (SEO) or paid ads and fail to achieve the results they’re looking for. In reality, you can do both, and when combined, the strategy can deliver outstanding results.
SEO provides long-term stable organic traffic, which means you won’t spend a lot of money maintaining this technique. However, you most likely won’t see favorable outcomes until after six months.
To increase traffic more quickly, invest in paid ads like Google Adwords, Facebook Ads, LinkedIn Ads, etc. To enhance your conversion rates, these platforms allow you to target the audience you want in a specific location, age group, and gender.
Once your SEO starts producing results, you will have more leeway on increasing, maintaining, or decreasing your paid-ad budget.
Other tips to consider include:
Consumers use different channels to research and purchase products. They interact on the brand’s site, read reviews on third-party sites, and connect with customer service via phone or email.
When considering all these touchpoints, marketers need to implement an omnichannel approach. Using a marketing automation platform to connect your data across different channels allows you to better understand the customer journey and provide a seamless experience across channels to improve your conversion and retention rates.
As you optimize each channel, focus on:
The majority of marketers employ blog posts to expand their brand awareness, increase traffic, and boost conversions. However, we live in an era of visuals, and consumers want to see infographics, photos, videos, presentations, guides, and webinars.
Although completely abandoning blog posts these days is not the best decision, you can create more variety in your content to enhance engagement and shareability:
According to Oberlo, mobile devices accounted for almost 54% of website traffic share in 2021. Fortunately, you can optimize your website for any device with the proper responsive design techniques:
User experience (UX) is crucial in SaaS because it affects user adoption and engagement, but there are economic reasons to invest in this area as well. A customer who has a great experience is more likely to refer or recommend you to others.
Here are four techniques you should employ as soon as possible:
In 2020, over 70 percent of B2B marketers and at least 65 percent of B2C specialists used video marketing. Meanwhile, around 85 percent of video marketers claimed that this marketing technique increased their ROI, improved lead generation, and enhanced traffic.
That being said, here are four considerations for investing in video marketing:
Your customers are one of your greatest assets for developing content and driving traffic to your site. If you haven’t done so already, it’s time to start turning your customers into brand advocates.
But how? You can do this by encouraging them to post your product or service reviews on social media sites like Facebook, LinkedIn, Instagram, and Twitter. Or you can encourage them to blog about their experiences with your SaaS tool.
If you need more ways to make your customers an asset, here are five other things you can do:
It’s never too late to start planning for the future of SaaS marketing and invest in new techniques that can grow your business and bring in more leads and conversions. Simple changes like building a mobile-friendly site, testing a new UX, and encouraging customers to spread the word about your product can have a massive impact on traffic and conversions.