Signs Your Online User Experience is Failing You – Nearly 90% of consumers won’t return to a website after having a bad experience. A bad user experience could impact your brand’s reputation. You might struggle to generate leads, conversions, and sales as well.
Don’t let your website impact your ROI. Instead, keep an eye out for these five signs that it’s time to improve your user experience design.
Give your business the boost it needs! Discover five issues you need to avoid when improving your website’s design today.
1. Pages Load Slowly
First, run your URL through Google’s PageSpeed Insights. If your website is slow, you could frustrate users. They could leave without clicking around.
Your clickthrough rate and dwell time will drop as a result.
Meanwhile, your bounce rate will start to rise. A high bounce rate indicates a bad user experience. Google will take notice and drop your search engine ranking.
A lower ranking on search engine results pages (SERPs) can make it difficult for you to reach new customers. Instead, user experience design trends can give your website the boost it needs.
Improving the user’s online experience can encourage them to interact with your content. Your clickthrough rate and dwell time will improve. Then, you can generate more leads and grow your business.
Review your Page Speed Insights report to determine what’s causing your site to lag behind. For example, you might need to compress your images. Old themes and plugins can impact your load times, too.
Make sure to limit the number of redirects across your site as well.
A one-second delay in load times could reduce page views by 11%. It can also:
- Decrease customer satisfaction by 16%
- Reduce your conversion rate by 7%
- Triple your bounce rate up to 90%
- Lead to $2.5 million in missed revenue (if you generate $100,000 a day)
Don’t let a slow website hurt your business! Instead, speed things up and make it easier for your visitors to find what they need.
When updating your website, make sure to consider your desktop and mobile load times.
2. No Mobile Optimization
Consumers interact with brands on mobile devices twice as often than they do on desktop computers. In fact, mobile conversion rates are 64% higher on mobile than desktop, too.
Remember, you’ll need to update the desktop and mobile versions of your website.
Is your website mobile-optimized? Use Google’s Mobile-Friendly Test to double-check. If you’re not optimized, it’s time to make a change!
Otherwise, you could neglect a huge number of prospective customers.
People don’t want to zoom in and pinch their screens when exploring your content on smaller screens. Instead, offer a mobile-optimized website. In fact, most consumers expect you to have a mobile-optimized website.
If your website isn’t optimized for smaller screens, it could impact the user experience. Consumers could struggle to find the information they need. They might have a difficult time using your forms as well.
You could lose leads, conversions, and sales as a result.
Instead, update your website with smaller screens in mind.
3. High Bounce Rates
Take a look at your Google Analytics reports. Are you noticing a higher bounce rate on certain pages? A high bounce rate indicates a bad user experience.
It’s likely your website visitors are struggling to find the information they need. If they leave frustrated, they might tell others. Your brand’s reputation could take a hit as a result.
Instead, gather user experience research to make informed changes to your website’s design and development.
You can start by using a website heatmap. Website heatmaps can help you learn more about how people interact with your website.
For example, you can use a click map to determine where people click on a page. A scroll map will tell you where they stop scrolling. You can track mouse movements using a heat map as well.
This data can tell you why your bounce rate has increased over time.
For example, you might notice people bounce after trying to use a broken form. Then, you can update your website to improve the user experience.
Here are a few other tools to use when updating your website’s design with users in mind.
4. Lack of Engagement
Take another look at your Google Analytics and heatmaps. You might notice that people aren’t engaging with your website content. You can make changes to boost content engagement.
First, make sure your navigation is easy to use and organized. If people can’t navigate around your site, they’ll leave. Your bounce rate will continue to rise.
Remove clutter from your pages, too.
Clutter can cause stress and anxiety. Visitors will feel like they can’t find what they’re looking for. They might start to feel overwhelmed before leaving altogether.
Add eye-catching images to your website to keep users engaged. Try to avoid stock photography. Instead, use unique, branded, high-quality images across your site.
Making a few changes to your website can improve the user experience and help you impress customers.
5. No Consistency
As you review your website, consider your branding. Does your brand remain consistent across every page? If not, you might confuse customers.
They could think they’ve landed on a completely different website. Visitors might leave and take their business elsewhere as a result.
Instead, keep your branding consistent across every page. That includes your:
- Color palette
- Font styles
- Imagery styles
Keep your logo at the top corner of your website.
Make sure every page on your website has a clear purpose, too. if the purpose isn’t clear, you might confuse customers. They could leave the page confused.
Maintaining brand consistency can help you boost brand awareness and recognition. Make sure to keep your brand consistent on other marketing channels, too.
It’s Time to Make a Change: 5 Signs of a Bad User Experience
Don’t risk frustrating or confusing your customers. Instead, keep an eye out for these signs of a bad online user experience. If these problems sound familiar, it’s time to make a change to your website’s design.
Updating your website can boost your search engine ranking, customer satisfaction, and leads!
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