A mission and vision statement is the essence of any company and definitely something that you should take your time in developing. Here, we’ll provide you with everything you need to know about what makes a good mission and vision statement and provide you with some examples.
Mission Statement vs. Vision Statement
A mission statement explains your brand’s purpose and allows you to foster a deeper connection with your customers. It also helps you differentiate yourself from the competition and stand out.
A good mission statement typically consists of three components – brand purpose, brand values and brand goals. With these three components, you’ll be able to write a mission statement that is unique to your brand.
A vision statement on the other hand, should be bold and ambitious, it’s meant to be inspirational and showcases what your company would liek to strive to be in the future. Your vision statement should be aspirational and ambitious, practical and achievable and encompass all of your company’s goals.
Mission Statement Examples
- LinkedIn: To fix the world’s professionals to make them more productive and successful.
- IKEA: To make a better everyday life for several people.
- Life is Good: To spread the power of optimism.
- PayPal: To build the web’s most convenient, secure, and cost-effective payment solution.
- Nordstrom: To give customers the most compelling shopping experience.
- JetBlue: To cause humanity – both in the air and on the ground.
- TED: Spread ideas
- Southwest Airlines: To become the world’s most loved, most flown, and most profitable airline.
- Bulletproof: Help people perform better, think faster, and live better.
- Google: To organize the world’s data and make it universally accessible and useful.
- Amazon: To be Earth’s most customer-centric business, where customers can find and find anything they might require to buy online.
- Invisible Children: To end violence and exploitation facing our world’s most isolated and vulnerable communities.
Vision Statement Examples
- Amazon: To be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might require to buy online.
- Disney: To be one of the world’s leading producers and providers of entertainment and information.
- Southwest Airlines: To be the world’s most loved, most efficient, and most profitable airline.
- Coca-Cola: To craft the brands and choices of drinks that people love.
- Microsoft: To help people and businesses throughout the world realize their full potential.
- Nike: Do everything possible to expand human potential.
- American Express: To provide the world’s best customer experience every day.
- Teach for America: One day, all children in this nation will have the chance to attain an excellent education.
- LinkedIn: Create economic opportunity for every member of the global workforce.
- Meta: Give people the power to build community and bring the world closer together.
- Alzheimer’s Association: A world without Alzheimer’s disease.
- McDonald’s: To move with velocity to drive profitable growth and become an even better McDonald’s serving more customers delicious food daily around the world.
- Starbucks: To start Starbucks as the premier purveyor of the latest coffee in the universe while maintaining our uncompromising principles while we develop.
- Netflix: Becoming the best global entertainment distribution system.
- FedEx: Being a dynamic and progressive courier services firm that leverages of technology and impact the lives of all person.