Are you looking to invest in stickers for your marketing strategy, but are unsure what material would work best for you? Or would you simply like to try something new but are a little overwhelmed by the many materials on offer?

In this article, we will conversation you through your options and give you plenty of examples to help you find your perfect material and tell you everything there is to know about the various materials on offer.

So, without further ado, let us jump right in and look at the different choices there are.

1. White vinyl: a true all-rounder

When in doubt, white vinyl will not let you down. It is the most general and versatile material, ideal for indoor and outdoor uses. Through its plastic base, white vinyl is resistant to sunlight, water and scratches and can last up to three years.

White vinyl is the perfect choice for you, if you are after a high-quality sticker with vibrant colours and great details. They are ideal to use as logo stickers, to apply to your products, or as little giveaways to add with every order or purchase. Since they are so versatile, your customers can easily turn them into phone or laptop stickers, generating that extra visibility for your business.

2. Biodegradable paper to match your packaging

Usually, stickers are either made out of plastic or paper. Plastics like white vinyl are durable and can be used inside as well as outside. Paper, on the other hand, is an eco-friendly alternative that works great indoors and decomposes within 12 weeks. This makes paper stickers ideal for environmentally conscious brands as they mirror your brand’s ethics.

Moreover, paper stickers are thicker than usual sticker materials, giving them a premium feel. They can be used to brand your packaging, especially if you are already using compostable cardboard to package your product. This way, the sticker does not have to be peeled before your packaging materials can be disposed of.

Sustainable stickers can be a little hard to come by, but there are several suppliers of such stickers within the UK, for example right here.

3. Create a premium product line with holographic stickers

Stickers can really highlight a specific characteristic of your product. If you want to release a limited edition product range, we recommend getting an effect material to emphasise the quality of your product.

Most sticker makers offer a great range of effect materials, ranging from glitter to fluorescent. You can choose the effect that matches your product best. We love a holographic sticker. It stands for the exclusivity of your brand and can elevate even the most simple product packaging.

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4. Transparent vinyl for minimalist designs

If you are looking for window stickers, transparent vinyl is perfect for you. In general, transparent material is very similar to white vinyl in its durability and resistance. Instead of on white vinyl, transparent stickers are printed on clear, see-through vinyl. This makes them ideal for every surface you would like to see through your stickers.

Using colour on transparent stickers allows you to create a great stained-glass effect. Or, if you are after a more stripped-back finish, these stickers are great to let your product speak for itself.

If you are looking to apply your transparent stickers to the inside of a shop or car window, you should look for front adhesive stickers. These have the sticky side on top of the design, meaning your logo will be seen from the outside.

Transparent stickers can be vinyl-based as well as eco-friendly, ensuring you will definitely find your perfect match.

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We hope you now feel more self-assured in navigating the world of eco-friendly and custom vinyl stickers. Maybe we inspired you to give stickers a try? If so, we would love to see your creations in the comments below. If you have any questions, please also feel free to leave us a comment.