The ” Google Disavow Tool” functionality is a tool found within the Google Search Console, formerly called “Webmaster Tools.”
It is responsible for asking the search engine not to take into account some of them coming from some URLs, domains, or subdomains.
In other words, the tool does not cause the search engine to delete the backlink but instead makes it ignore it and interpret it as spam.
It is the reason why, before making a Disavow, you have to be entirely sure that it is toxic and that it influences a negative SEO positioning.
Google’s disavow tool has a function that artificially excludes or ignores, without eliminating, when calculating the ranking of a website.
This tool used to: prevent or cure.
As you may have guessed so far, all this inevitably results in our domain being “cleaner” and that we can outperform our competition in organic search rankings.
It is a tool that should use sparingly and should use only in severe cases when we notice that we have linked from somewhere that is causing us too much harm.
Therefore, it refers to those cases in which some receives from strange listings or ‘rare’ websites, such as:
Pages that provide, at first glance, very little value.
At this point, I must clarify that disavowing is not the same as deleting a link. Therefore, when it deleted, it ceases to exist.
But when it disallows, the search engine told that it generates by someone else and that it was not it’s unusual for the Web.
If, furthermore, it is toxic, you asked not to take it into account, even if it continues to exist.
The reason why Google Disavow cannot use lightly is that most pages do not need it.
Unless some artificial ones generated with which to improve visibility through the “Black Hat” and other suspicious techniques.
Links should only disallow when they cannot remove and, if the tool used recklessly, the organic positioning capacity of the site might be damaged.