In the past few years, big data analytics has become a very important tool for businesses looking to reduce customer churn, tackle costs and improve customer experience. With increasing competition and an increasingly easy ability to switch brands, companies are turning to customer analytics software to boost CX and retain customers.
In this article, we are going to look at five customer analytics softwares which can help you to understand your customer better. However, before we begin, let us first look at what customer analytics software is exactly.
In very simple words, customer analytics is the process of using data that can help showcase customer behaviour. This data is critical for businesses and can help them:
At a time when most businesses are aggressively pursuing acquisition of new customers, customer analytics helps brands grow by focusing on retention and upsell opportunities. At an advanced level, customer analytics software helps put across individual concerns. It allows a brand to uncover granular customer insights across different digital platforms and channels.
In a short span of time, SentiSum has emerged as one of the top customer analytics software in the industry. This is primarily because SentiSum uses advanced Artificial Intelligence and Machine Learning to bring together different types of data into one coherent dashboard.
Whether it is your NPS survey results, customer reviews, or customer support tickets in Zendesk, you can uncover highly granular insights on topics and sentiment using SentiSum.
Devo, earlier known as Logtrust has been around for quite some time in the industry. It helps in streamlining historical data and streams the same to different verticals in an organization. Whether it is using data to help operations, or the IT team or even ensuring compliance with security issues, Devo can help businesses get access to data in real-time. You can collect, analyze, and process data to different verticals within the organization.
If you are looking for the most in-depth level of personalization, then you can look at NGDATA. The company’s ‘Customer Data Platform’ or CDP promises to create the most exact model for your target consumer. This helps in allowing brands to offer the most attractive experiences for their customers. However, NGDATA as a software platform can be complicated and confusing if you are not from a data background.
Heap’s major USP is its attention to detail at every step. The product has been a favourite of many companies who are looking to study and isolate data at every step of the customer journey. According to digital marketing experts, Heap is a great tool to use if you are concerned about creating the ideal customer journey for your brand. The funnel created by using Heap can help you directly create better experiences and contributes to increased sales
Kissmetrics is simple to use, easy to understand, and gives you data in a non-confusing manner. This is a great software for people who want to start using customer analytics and data. However, advanced areas like aggregating data, creating a funnel, or even setting up the software initially can be a complicated process. While you will be able to get all the basics done, you will keep yearning for a more powerful customer analytics software.
When it comes to offering an all-round experience in terms of performance, features, and pricing, SentiSum appears to be the most attractive of the lot. Heap and Kissmetrics offer a great beginner approach to data analytics.
Brands who are looking to start using customer data, need to understand that the focus should always be on the quality. Without gathering high-quality data (like that found in support data), customer analytics software will not be able to uncover actionable insight. Data integrity is important for a successful outcome.
Shahid Shahmiri is a digital marketer by profession. He helps online businesses to grow with smart marketing tactics to achieve better sales and leads. He is passionately focused and driven to grow businesses online and can manage the marketing and lead generation process with proven tactics and experiments. Shahid is accountable for analyzing marketing, SEO, growth and dealing with all promotional and media channels.