You might be familiar with the term “webcasting”; you might even know what it means. If you don’t, this LinkedIn article provides a useful definition, calling it “live video broadcasting over the internet/intranet”. Now, this definition might have just confused you, as you have probably traditionally associated the word “broadcasting” with radio and TV broadcasts. Indeed, as a TechTerms listing attests, the word can be used in reference to these – but the general definition of broadcasting has broadened over time. Broadcasting: what it used to mean… One reason why broadcasting has widened in definition is that broadcasting technologies have…
Author: marketing2business
Small businesses are the spine of every nation’s economy, contributing up to approximately 44% of the national Gross Domestic Product. With the increasing rate of cyber security, there is a need for small business enterprises to keep check of their defenses so that they are always on the safer side from bad actors and risks arising from cyber security-related issues. As Verizon’s 2019 study indicates, 43% of all cyber breaches are reported on small businesses. Some of the mistakes committed by these small businesses resulting in their exposure to cyber security include: Basic Mistakes Committed By Small Business They Are: Exposing their Admin Account…
We once called Airbnb as ‘eBay for Vacation Rentals’, as its business model aligned so much with eBay’s. Both follow a ‘peer-to-peer marketplace model’, except eBay uses it for selling stuff while Airbnb is into rentals. Airbnb connects its peers and lets them make money renting their houses to other peers on the network. Today, Airbnb has become a role model in itself and explained how one can tweak the existing business models to make the most out of any startup idea. You don’t always have to come up with entirely new concepts to break the market. Sometimes, even the…
Even the best cold email strategy needs regular fine-tuning. With inboxes flooded daily, getting a response is tougher than ever. Decision-makers are bombarded with generic pitches, making it easy for your message to get ignored. Here’s how to stand out and increase response rates in an increasingly competitive inbox. Measuring and Optimizing Your Cold Email Campaigns Tracking performance helps identify what’s working, what’s not, and where to adjust. In 2025, data-driven optimization will distinguish between emails that convert and those that are ignored. Monitoring the right metrics ensures you’re not just sending emails but improving outreach effectiveness. Focus on: Open…
Getting in front of the right audience at the right time, that’s the goal. But in a digital landscape packed with platforms, devices, and ever-shrinking attention spans, how do you actually make it happen? This is where ad networks quietly do the heavy lifting. If you’re running campaigns or building a brand online, understanding how ad networks function is essential. What Ad Networks Actually Do An ad network connects advertisers (like your brand) with publishers — websites, apps, or digital platforms that have ad space to sell. Instead of buying placements one by one, you tap into an entire inventory…
As the digital landscape continues to evolve, businesses are constantly seeking new methods to streamline operations and enhance customer interactions. Telephony integration represents a critical step in this evolution, blending traditional telecommunication with modern-day technology to foster better communication channels. It stands as a pivotal tool for improving efficiency and customer service across various industries. In this article, we will explore the myriad advantages that telephony integration brings to the table for businesses aiming to thrive in a competitive market. Understanding Telephony Integration in Today’s Business Environment Telephony integration merges phone systems with computer networks, allowing businesses to manage calls…
From Invoice to Tax Form: As a small business owner, you’re not just the visionary and the creator — in many cases, you’re also the accountant and the bookkeeper. Even if you do have outside accounting help, it’s critical to have all of your invoices organized when tax time rolls around. Keeping your invoicing practices aligned with your tax obligations can be the difference between a smooth tax season and a stressful scramble. Think of your invoices as the building blocks of your financial records. They provide a detailed account of your income, which directly impacts your tax liability. In…
Why buy Instagram followers? When creating a new account on Instagram and any other social network, you will notice that progress is slow and that the most challenging thing is to overcome the initial barrier of the first followers. This is because people are less interested in following an account or interacting with it if that account has few followers. On the other hand, when people see that someone has 10 thousand, 100 thousand or 1 million followers, they are immediately more predisposed to follow you, read you, and interact with you. This happens because, as they say, success…
A rate is a co-efficient that expresses the link between two magnitudes. Change, meanwhile, is to substitute one thing for another. The notion of the exchange rate, refers to how much of an X currency can be acquired with a Y currency. That is, how many Argentine pesos do I need to buy a dollar, or how many bolivars will I have to deliver to receive a euro, for example. It is, therefore, the exchange relationship that exists between the currencies of two countries. The exchange rates can be real or nominal. The real exchange rates indicates the relationship that…
Challenges of a State-to-State Move – Moving is quite a tedious and frustrating job to do which consists of a lot of challenges. The process is uncertain and no one can detect the potential problems. To keep the problem easy and smooth, make sure you complete all your daily commitments and stay organized. The best way to cope up with these problems is by hiring state-to-state movers. With their relocation experience, they know the potential challenges and are also aware of the solution to overcome the problem. Here in this list, you will get to know about the most common…