Search Engine Optimization (SEO) has been a popular topic in the marketing world. The SEO industry has managed to grow to over $80 billion in 2021 despite the global pandemic. It is steadily growing each day with a large variety of positions and opportunities available. SEO has become an extremely valued skill as businesses become more reliant on the Internet. If you are looking to shift towards marketing, advertising, and e-commerce in your career path, learning SEO can be a strategic move. It is Easy (and Usually Free!) to Learn Since SEO is a fairly new concept, there are no…
Author: marketing2business
COVID-19 changed consumer buying habits. Not only are they shopping online, but they’ve shifted their priorities. About half of all consumers around the world say that they’re more environmentally aware than before the pandemic. The number of intense storms, heatwaves, and wildfires also make consumers evaluate their choices. Many businesses are responding by adopting green business practices. Does jumping on the eco-friendly business bandwagon make sense for your business? There are several benefits of having an environmentally friendly business. Keep reading to learn what they are. 1. Cost Savings The most obvious benefit of going green is the cost savings.…
Work Breakdown Structure(WBS) Definition A Work Breakdown Structure (WBS) is a hierarchical deliverable-driven work breakdown that the project team will execute to meet project goals and create required deliverables. A WBS is the cornerstone of real project planning, execution, control, monitoring, and also reporting. All work contained in the SRT must be identified, estimated, scheduled, and also budgeted. Diagram of Work Breakdown Structure(WBS) The Work Breakdown Structure (WBS) develop to establish a common understanding of the project’s scope. It is a hierarchical account of the work that must do to complete the deliverables of a project. Each level downstream…
Amazon is, by some accounts, the largest company on the planet, and it definitely is the biggest name-co in emmerce in today’s world. Many people know Amazon as the best place for you to get low-cost products, but if you’re going to Amazon for deals, you need to know how to get the best ones. Here are four great ways to get even better deals at Amazon. 1. Compare a Variety of Products Comparing different products can help you get a better deal on the products that you actually care about. For example, if you find two different knife blocks, one…
Introduction Types of Employee Hiring Strategies to Try for Your Company – Most employers post their open job positions on job search sites, like Indeed, LinkedIn, or Glassdoor. There are also several other ways that you as a hiring manager/employee recruiter can recruit employees for your business. Some of these ways many companies have already been using, while others are relatively new, but still are very effective at recruiting employees. #1: Career Sites There are different types of career sites, and they may sound like they’re the same thing as a job search site. Career sites are pretty much the…
2020 Insider Hacks and Guide on Hiring a Web Developer – If you want to remain relevant and competitive in today’s market, you need to have a premium and high-quality website. To have one, you need to hire an excellent web developer for your business. You need to do it now because every second counts in ensuring the staying power and online presence of your business. Today, it is important for every business to have an official website. To have one, you simply need to hire a web developer. If your website is already up and running, you still need…
With the flow of flourishing businesses, entrepreneurs have to come up with the most effective methods on how to encourage a customer to find and purchase their products. And it can be a challenging task, especially at present, in the times of the dominant rat race, when everyone wants to reign supreme. The competition has never been higher than now. To attract potential clients, it’s not enough to sell good-quality products since others may offer similar goods even at a lower price. What then? To stand out from the crowd, you need to be original and promote your business in…
On the one hand, the quality of your content is the biggest factor in determining search engine ranking, and on other hand, SEO is one of the most effective ways to promote content and is one of the main sources for organic traffic. So, there is a way to develop a proper content strategy with SEO in mind. Below, We will discuss it in a 7-step actionable plan: Step 1: Define Content Marketing and SEO Goals The first—and arguably the most important— step is to define the goal(s) of your content marketing and SEO. Your content marketing objectives should support…
For any online business, whether small, medium or large, traffic is everything or almost everything. It happens that without web traffic there are no conversions . That is, there are no sales. It’s like having a place open 24 hours a day and not a single person. Is it possible to sell if no one enters the business? Impossible. As it is also impossible to sell without getting web traffic . What do big brands do? They pay for web traffic through campaigns on Google, Facebook, Instagram, and so on. This is a strategy. Just one. There are many others…
Go-To-Market Plan Definition A Go-To-Market Plan is a crucial activity plan primarily centered around the means expected to move toward another path. It could be entering another market, launching a new product, or re-launching a company after a merger or cut out. It is like a marketing plan and covers a portion of similar zones, yet is much smaller in scope. The GTM plan is about a particular item or market, while the promoting plan is about a specific business. What are the Benefits of a Go-To-Market Plan? The Benefits of Go-To-Market Plan are: It Reduces the time it takes…