Facebook Ad Creating engaging Facebook ads is essential for capturing audience attention, driving clicks, and achieving campaign goals in a competitive digital landscape. With over 2.9 billion monthly active users on Facebook as of 2025, optimizing ads for engagement can significantly boost your brand’s visibility and conversions. This guide outlines six best practices to make your Facebook ads more compelling, organized into sections for clarity and actionable insights. 1. Craft Compelling Visuals High-quality, eye-catching visuals are critical for stopping users from scrolling and engaging with your ad. Use Vibrant Images or Videos: Choose bold, colorful images or short videos (15–30…
Author: marketing2business
Introduction The COVID-19 pandemic, which began in 2020, continues to impact small businesses in 2025, with challenges like supply chain disruptions, labor shortages, and shifting consumer behaviors persisting. Despite these hurdles, strategic investments can enhance resilience, drive growth, and position small businesses for long-term success. With 71% of small businesses creating net new jobs since 2019 and a record 4.4 million new business applications in 2020, per the U.S. Bureau of Labor Statistics, investing wisely is critical. This article outlines key investments small businesses should prioritize in 2025 to navigate the ongoing effects of the pandemic, based on lessons from…
Introduction In 2020, the digital landscape has become a critical arena for businesses to thrive, especially with the shift toward online interactions driven by global events like the COVID-19 pandemic. An effective online presence is no longer optional—it’s essential for attracting customers, building trust, and staying competitive. This article explores why an online presence was vital for businesses in 2020 and provides actionable strategies to leverage it for success. What Is an Online Presence? An online presence encompasses all digital touchpoints where a business interacts with its audience, including websites, social media profiles, Google Business listings, online reviews, and e-commerce…
Closed captioning, the process of displaying text on video to transcribe spoken dialogue and describe sounds, is increasingly essential for content creators in 2025. Beyond accessibility, it offers significant benefits for engagement, reach, and compliance. This article explores why incorporating closed captioning into video content is a smart move. Enhance Accessibility for Diverse Audiences Closed captioning ensures your content is accessible to a wider audience: Support Deaf and Hard-of-Hearing Viewers: Over 466 million people worldwide have hearing loss (WHO, 2024), and captions make videos inclusive for them. Cater to Non-Native Speakers: Captions help viewers who speak different languages understand content,…
Restaurants are reeling after what was undoubtedly a challenging year. Many closed and some of the ones left are hanging by a thread. But it’s also a new year and a great time for a fresh start! One thing restaurants have going for them is people everywhere want to eat. When the best technology powers your restaurant, business is more streamlined and efficient. Let’s check out how some of the latest tech can help your restaurant start the new year off right. POS Systems The days of running a cash-only business with handwritten notes are over. Whatever the upfront cost of…
As the foundation material for plaques and awards, both glass award and crystal award make an intuitive choice. However, before it turns into a molten liquid, the rough, reflective substance we know as glass is simply the end product of thermally treating sand. In a process that can take anywhere from a few hours to a couple of weeks, that liquid is then further treated, poured, moulded and bevelled into its final design. In the award substratum family tree, crystal and glass awards are relatives, similar enough to the passing eye, but with sufficient variations and singularities that set them…
In many employment situations, labor law never becomes an issue. This frictionless environment is often the result of a workplace where employees and employers alike are well versed in their legal rights and responsibilities. Read on for an overview of the labor laws you need to understand and how to communicate them to employees. Equal Opportunity and Medical Leave Requirements On a day-to-day basis, you and your employees are most likely to encounter situations that can be resolved under the U.S. Family and Medical Leave Act, abbreviated FMLA, and laws governed by the Equal Opportunity Employment Commission, or EEOC. EEOC…
Keep your motorcycle cruising safely with a fully operational battery. Just like a car battery, a motorcycle battery only has a certain life span before it starts to wear and, eventually, dies out. Learn all you need to know about the average lifetime of a motorcycle battery, factors that determine this average and what you can do to enjoy a long-lasting battery. In most situations, a motorcycle battery can last about 48 months. Any battery issues before this time may be caused by improper maintenance. Your battery may last even longer than this period, but after this time you can…
Are You Ready to Make the Leap? More and more businesses are migrating to the cloud every year. They are looking to increase their efficiency by better managing their company’s infrastructure. Relying on a cloud service provider allows its employees to focus on other tasks that are vital to the growth and profitability of the business. With all the benefits of cloud migration, you may find yourself asking if you’re ready to make the leap into the cloud. Here are a few questions to ask before leaping. #1. How much risk are you willing to take on? There are plenty…
The quality of a company’s marketing strategy can make or break its success. A robust marketing strategy can be a cost-effective platform for companies to engage with customers, build and maintain a positive image, boost sales, and make informed decisions. Regardless of the size of your junk removal business, developing a marketing strategy should be a priority. This is especially true if you’re still new in the industry, as implementing effective marketing strategies enables your company to level out the playing field and achieve success. Here’s how you can develop a marketing strategy for your junk removal business: 1. Determine…