Trust is the fundamental player in turning potential customers into loyal customers. The best part is that creativity can serve as the right building block of customer trust and loyalty. However, while businesses have the creative freedom to communicate their customer’s messages with videos, this magical element is still under-utilised. So, let’s look at the bigger picture. More than 50% of customers agree that inability to touch and try a product is the biggest drawback of online shopping. And, product videos serve as a suitable tool to win the competitive edge to get increased trust and, conclusively, your revenue. All…
Author: marketing2business
Small Business Startups – In recent years, market analysts have been following a growing trend within startups here at home as well as around the globe. More and more startups are catering to an online, digital audience and fewer are starting land-based operations. Even those who don’t consider themselves to be tech savvy are finding it much easier, less time-consuming, or expensive to set up a virtual storefront. Prior to SARS-CoV-2, online startups trended from time to time, with peaks and valleys, but never consistently high as they are today. Perhaps the pandemic led to this phenomenon due to leaving…
Omni channel marketing is a kind of an approach providing the customers with integration and shopping experience that is seamless from the start of touchpoint to the last. Omnichannel marketing plays a significant role as far as the growth of a business is concerned. The idea behind the Omnichannel marketing strategy on retail is to make sure that there is interaction with your customers from different touchpoints, be it from an e-commerce, your brick and mortar store. For the business owners, omnichannel aims in providing the strategic opportunity for a shopping experience that is seamless from mortar stores and a…