Effective Ways That You Can Improve Customer Engagement What is customer engagement? Customer engagement is the process of building a relationship between a business and its customers through various interactions and touchpoints. It goes beyond simple transactions, focusing on creating meaningful experiences that foster customer loyalty and advocacy. It can: Encourage repeat purchases. Increase brand loyalty. Drive positive word-of-mouth. Provide valuable customer feedback. Why customer engagement matters. Customer engagement is crucial because it directly impacts customer lifetime value and business growth. Engaged customers are more likely to remain loyal, spend more, and recommend your brand to others. It can: Boost customer retention…
Author: marketing2business
Facebook brand awareness campaign:- It’s hard to make sales if people don’t know your brand exists. In fact, most of us would prefer to buy from a brand that we’ve heard of before than take a chance on an unknown name. But how do you increase people’s familiarity with your brand? And how do you create a positive brand reputation? Running brand awareness ads is one of the most effective ways – if you do it right. Check out the tips below for building a successful Facebook brand awareness campaign. How to Build a Facebook Brand Awareness Campaign Understanding Brand…
What is customer loyalty? Customer loyalty is when customers consistently — and eagerly — choose a specific company’s services over their competitors. A great customer experience is the foundation of true customer loyalty. Customer loyalty represents the enduring relationship between satisfied customers and the businesses they regularly support. It encompasses both behavioral and attitudinal dimensions that work together to drive long-term business success. Behavioral loyalty refers to the actions customers take, such as making repeat purchases, visiting regularly, and choosing one brand over competitors. Attitudinal loyalty represents the emotional connection and psychological commitment customers feel toward a brand, including trust,…
Big fines in 2022 Meta was hit with large GDPR-related fines in 2022: the Irish Data Protection Commission (DPC) fined Meta €405 million in September for Instagram’s handling of children’s data, and €265 million in November for Facebook user-data scraping. In fact, Meta paid over 80% of all GDPR fines in the EU for 2022. “GDPR fines in 2022 totalled €832 m … the majority of the penalties were paid by Meta.” AI & EU data-training tensions Meta has faced major scrutiny over plans to train its AI models using user data from Facebook and Instagram in the EU/EEA. Advocacy…
As a small business grows, its technology needs grow with it—more devices, more cloud apps, more remote users, and more risk. What begins as a simple setup can quickly become complicated, and without the right systems and support in place, the entire organization begins to feel the strain. Employees become frustrated, operations slow down, and business leaders spend more time putting out fires than driving growth. This is the point where many businesses realize that outsourcing their IT is not a luxury—it’s a necessity. Managed IT services provide the structure, security, and support needed to keep systems running smoothly while…
How to Manage Customer Testimonials Managing customer testimonials effectively can completely transform your business’s trust, credibility, and conversion rates. Whether you run an online store, a service-based agency, or a personal brand, understanding how to manage customer testimonials effectively helps you attract new buyers, build authority, and strengthen your marketing presence. In this guide, I’ll break down exactly how to manage customer testimonials with actionable steps, tools, and strategies you can use immediately. To manage customer testimonials, you should actively collect them through various channels, make it easy for customers to submit them, and then organize, analyze, and strategically use the…
The removal of GST from life and health insurance marks a significant shift for households across India. From 22 September 2025, all life insurance plans and health insurance policies will be GST-free, eliminating the earlier 18% tax that increased premium costs. This reform directly lightens the financial load on families and makes essential protection more accessible and affordable. For years, many individuals avoided purchasing adequate cover because GST pushed premiums beyond comfortable limits. By removing this additional cost, the government has made insurance pricing more transparent, simpler and far more predictable. Although the savings may appear modest initially, they accumulate…
Digital marketing has become one of the most important parts of growing a brand. But to know if your efforts are actually working, you must track the right metrics. These numbers show how people interact with your content, how well your ads perform, and whether your online strategy is helping your business grow. In this article, we break down the key digital marketing metrics every brand should track. Whether you are working alone or with a digital marketing agency Singapore, understanding these metrics will help you make smarter decisions and get better results. 1. Website Traffic: The Starting Point of…
It shouldn’t be so difficult to find someone who will actually help your search rankings. Everyone is an “expert,” everyone can get you on page one, and half of the industry seems to talk in either overly technical terms that you can’t understand or vague concepts that make you feel dumb. The reality of the situation is that SEO is in such a weird place; it’s technical enough where most business owners can’t assess the work being done themselves, yet, informal enough where tons of people think they know what they’re doing after watching a few how-to videos. It’s by…
If you happen to own a local business, whether a garage door company or anything else for that matter, then there is no doubt in my mind that you understand the importance of Google reviews. The role they may play in your general online reputation. So, there is no doubt that we are talking about more than simple comments, and that you definitely rely on these reviews for a part of your marketing efforts, and for, thus, building that reputation. If you’re just now thinking of starting a garage door business, for example, then you absolutely may want to learn…