One of the reasons some individuals or companies start a blog is for business purposes. Your blog can serve a lot of purposes. You can use it to share your knowledge, tell stories, promote your skills, and advertise your products or services (if you have them). Thus, it’s crucial to drive more traffic to your blog now and then, as more traffic means higher leads and sales. One way to boost your blog’s traffic is by continuously improving your blog’s performance.
Improving your blog can be challenging, especially if you’re competing with hundreds of other blogs that are aiming to attract the same target audience as you. But just because it’s hard doesn’t mean it’s not possible. With a few strategies and changes, you’ll be ahead of the game and be able to drive more traffic to your website.
To begin, here are five surefire ways to improve your blog’s performance that would lead to more leads and sales.
1. Incorporate New And Relevant Keywords
When you start your blog, you’re probably already aware of the significance of keywords for SEO (Search Engine Optimization). Keywords are phrases or words that help your readers find your website easier at the search engines. To ensure your content pieces stay on top of the SERP rankings, you can research as many new and relevant keywords as you want and incorporate them in your future content. Your blog will gain more traffic through new and more relevant keywords. Just make sure these keywords are relevant to your blog’s niche.
Aside from adding keywords to your content, make sure you also incorporate a relevant keyword in your article title. Doing this will also give your future articles a better chance of driving more readers and target visitors. Once you have all the important keywords you need for your content and title, you can use an SEO title tag generator. This tool will show you a snippet of how eye-catching your titles, meta descriptions, and content pieces will be and get a clue on your visitor’s possible first impressions. The more striking your titles and meta descriptions will be, the higher your click-through rate and more traffic your blog will have.
2. Streamline Your Content
If your blog’s been around for a few months, it’s understandable if you’re still trying to boost your traffic. But if your blog has been running for several years with little to no progress with your number of audiences, it might be a good idea to go through your old content pieces and remove the irrelevant ones that you feel won’t resonate with your target readers.
Keeping these old and irrelevant articles in your blog might only harm your SERP rank. You see, most search engines aim to give their users relevant, updated, and authoritative content. With your outdated content, the less likely your site will rank and the harder it’ll be for the audience to even find you.
So, take your time to reread your old articles and get rid of those that:
- Irrelevant to the present
- Feature products or services that are no longer in the field
- Views and opinions that you no longer support or stand
While deleting your old content is an option, you could also streamline your content by rewriting and updating them. Your current readers will surely be happy to read something fresh from your blog and possibly recommend your site to other readers.
3. Remove Broken Or Dead Links
While you’re in the process of updating your content, you can use this time to remove all the broken and dead links in your blog. While one or two bad links won’t adversely affect your SERP ranking, these links can still bring problems to search engines, especially your readers. Imagine being a blog reader, and as you click a link, you reach a dead-end 404 error. That moment alone is already considered a negative user experience which could cause your visitors to never return to your blog.
Furthermore, bad links can also hinder the flow of link equity of your blog, which could negatively affect your rankings. So, watch out for these broken links and remove or replace them as soon as possible.
4. Improve Readability of Your Content
Whatever niche your blog belongs to, most people dislike reading long and intricate content. Even if you think that content serves them the best and most relevant information they need, just reading the first drawn-out paragraph could discourage them from reading further and revisiting your blog.
So, improve your blog’s performance by enhancing its readability and posting content pieces that are easy to read and comprehend. You can do this by breaking your long paragraphs into short and easy-to-read chunks. Do the same for your sentences and make sure to keep them short yet sensible. Most importantly, always proofread your articles before posting them. The last thing you need is to have your comment sections filled with grammar police.
5. Offer More Variety With Your Content
Another way to boost your blog’s performance and drive more traffic is by offering more variety to your audience. Just because your current readers love your content pieces doesn’t mean you’ll give them the same thing forever. Many people love to see something new. So, keep your current audience engaged and attract more traffic by diversifying your content such as:
- Posting video content
- Starting a podcast
- Providing checklists (if you’re more into content featuring tips)
- Offering webinars
- Sending out email newsletters
It’s your blog, and you’re free to repurpose and switch up your content as often as you want.
Overall, improving your blog’s performance doesn’t always have to involve draining your budget. Sometimes, it’s all about creativity and on-point strategy. Kickstart your blog’s performance through these tips above and see how things will unfold.