Marketing

The How and Why of Advertising on Groupon

Groupon is a popular website for finding great deals on products and services. It has become the go-to place where you can find discounts at restaurants, spas, gyms, pet stores, dentists’ offices, travel destinations – virtually any type of business. Groupon also offers marketing opportunities to companies looking to advertise their product or service by offering it as a group deal with steep discounts so more people will buy them. But how does this work? And why should businesses keep advertising on Groupon? Let’s explore these questions here!

How Does Groupon Work?

Groupon is a company that features daily deals from local businesses. People sign up for Groupons by buying vouchers or coupons to use at the business featured on the deal of the day. The discount is usually 50% off, and it can be even more if you find a Groupon+ where additional discounts are added.

Why Use Groupon as a Marketing Tool?

It’s Simple to Use: Groupon is easy to use for both customers and businesses. A business owner can simply sign up their company on the website, set a special discount price they’re willing to offer (such as $40 instead of $80), then wait for people to purchase it. Or, if you don’t want your business to be featured on Groupon, you can simply advertise your business using ads that will appear in the search results.

It Gets More People to Buy: Because of its steep discounts, people who may not have considered buying what the company is selling are more likely to consider it when they see an attractive deal. Along with this fact comes another benefit – when people are in the store shopping, they’re more likely to purchase other items that weren’t discounted.

It’s Not Just for Large Businesses: Anyone can advertise their business on Groupon – even small local businesses or one-person companies. This is because you don’t have to pay a set fee every month if your advertising budget can’t afford it. Instead, you only pay when a customer buys your product or service from Groupon.

You can Sell Things You No Longer Need: Many people turn to Groupon when they’re having a yard sale or cleaning out their closets. Instead of letting unused items gather dust, you can list them on the website and sell them for half price – sometimes even less.

How Can I Get Started?

To get started with advertising on Groupon, simply find the “Advertise” button at the top of their website and click on it to read more about what they have available for businesses looking to advertise. You can also sign up for an account to manage your Groupons or choose “no thanks” if you don’t want to advertise at the moment.

And if you don’t want to advertise, that’s fine. You can still get a great deal on Groupon by purchasing one of their vouchers or coupons – they often have deals for 80% off from time to time.

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