Sports and Marketing go Hand in Hand – Sports is one of the few belongings that can unite the entire world. The world cup in football is on the minds of much of the entire world. When it’s being played and the sponsorship money can be astronomical. Marketing through sports is not something that is reserved for the biggest players in the field however.
Sports and marketing can be a great way for businesses to increase their outreach without putting too much effort in. It can also be a way of giving back to one’s local community to increase goodwill through exposure with youth athletics and the first team. In this text we’re going to provide a couple of ideas that businesses can employ to increase their exposure through sport, even if they can’t afford to put millions of dollars toward champions league picks.
Sponsoring a local team can be a fantastic way of increasing exposure in the local community. By having a logo at the pitch or field as well as a banner showing to the crowd the business shows that they’re available and local. While at the same time providing much-appreciated money to the sports team. Sports teams in smaller communities often have a difficult time ensuring funding at all times and all contributions help.
Fun runs and 5Ks are a common sight around the world, and more often than not they’re also for a good cause. Sponsoring these can be a great way of adding good will in the same way that sponsoring a local team will. Supplying branded water bottles can be a cheap and good way of making sure that the exposure is long lasting.
If the company in question is on a larger scale or for example is present in a bigger city it can be wiser to sponsor a large running race or the like. This can be done through giving out branded goodie bags to all finishers or sponsoring the run in it’s entirety. These runs are more often than not televised leading to a larger exposure.
Sponsoring sports camps for children is in the same vein as the other suggestions but is more niche. This is also a good way of adding goodwill amongst the parents. And will help get the name of the business out into the open.