SEO Strategy In 2021 – The field of Digital Marketing is ever-changing and evolving. A strategy, which yields great dividends now, might not be able to deliver the same results some months later. However, when we create strategies, we often tend to invest in them.
When it comes to the field of Search Engine Optimization or SEO, we see that in the last few years have been very unstable. With Google modifying its algorithms constantly, finding out the perfect SEO strategies, and executing the same to rank has become much harder.
In this article, we speak to some of the leading SEO experts in the industry and ask them how SEO is changing. In addition, we ask them about what are some of the best SEO strategies, agencies and brands should look at pursuing in 2021.
In very simple words, SEO is a set of guidelines, which points out the ways to boost search engine performance.
From resolving basic issues to having a fast-loading, mobile-optimized site, to carrying out guest posting and blogger outreach for building backlinks, SEO is a vast field of digital expertise.
However, Google’s quest to bring the most relevant information to its audiences dictate what should be the right strategies always. The task becomes even more difficult ever since Google has stopped giving updates or giving out any form of communication to the community on the same.
Platforms like AHREFS, whose Domain Rating (DR) and MOZ whose Domain Authority (DA) are literally the only things, helping to shed some insights.
According to an explanation on SEO by Digitrio, most websites are seeing a rapid decline in their DA and DR following updates. Why is this happening is the foundation of why do you need to focus on a new SEO strategy for 2021?
Scrappy content, just for the sake of guest posting is not going to work any longer. Brands and agencies should look to completely abandon this and move towards 1500-word articles for both their internal blogs as well as for any guest posting requirements. Articles need to be original; SEO optimized and should follow all the best practices of content marketing at all times.
For any SEO, building backlinks is around 90% of all SEO-related activities. What little information and updates we have been able to gather from insiders at Google suggests that 2021 is going to be all about niche-based link building. This means multi-category sites for backlinks are not going to cut it anymore. Brands and agencies should look at specific niches.
Some experts have pointed out how the Google Trio- Google Search, Google My Business, and YouTube need to be harnessed to boost SEO. While this is something that almost all the best SEO agencies have started doing in 2020, some others are still not being able to acknowledge the change. For the best SEO performance, you need these three platforms.
With more than 520 websites being created every minute, Google needs to push the most relevant ones in front of its audiences. This means that on two counts, your website needs to stand out- speed and safety! Fast loading speeds (less than 2 seconds) and high security are something, which Google is looking at in a very critical fashion in 2021.
Every good SEO expert will tell you that no-follow links on good and respectable platforms matter. This is why it is important to pay attention to social media, and platforms like Quora, Reddit, and Medium. However, here too, it is all about putting out the right kind of content and establishing your entity as an authority. This is going to be the next major leap for SEO in 2021.
For brands and agencies who have worked on intensive SEO strategies, it would be difficult for them to make the readjustment. Just because they do not want to be proven wrong, they might keep doing the wrong things for a long time. It is important that SEOs are quick on their feet and adapt to the new changes as and when they emerge. This is what separates Digital Marketing from any other field of activity.