We’re in 2020, and most businesses have embraced digital marketing. In fact, a company without a robust online presence is unlikely to attain its development goals.
One of the questions that marketing managers have to contend with is whether to have an in-house marketing team or outsource to a digital marketing agency. That’s what we shall be trying to answer in this post. But first,
As the name suggests, digital marketing is a strategy aimed at targeting, reaching out, and building relationships with customers through digital means. Ideally, digital marketing involves various techniques, including:
Digital marketing involves different strategies and online tools that can make executing an effective digital marketing strategy complicated process. That’s why most companies outsource digital marketing to a digital marketing agency.
As earlier stated, digital marketing encompasses various digital tools and strategies to help businesses make more sales. Hiring a digital marketing strategy to handle your marketing efforts come with many benefits, including:
Coming with a great digital marketing strategy involves a lot of research and understanding. An excellent digital marketing strategy can perform market research before coming with a marketing strategy that works well for your business.
The total cost of hiring an in-house team to handle your marketing efforts is much higher compared to outsourcing to a digital agency. Agencies are independent contractors, which means you will not need to pay payroll taxes and other recurring costs associated with full-time employees, including salaries and healthcare costs.
What’s more, you will not need to pay subscription fees or a one-time payment for some of the tools you need to run your marketing campaigns. Most well-organized agencies have invested in these tools, meaning you’ll not need to pay for them when you outsource.
With an in-house marketing team, you’ll be involved in one way or another in running your campaigns, which means more work on your plate. What’s worse, you’ll need to invest in some tools to help run and manage your campaigns.
On the other hand, by outsourcing your digital marketing to an agency, you’ll have more time to focus on other important matters of your business. You don’t have need to spend a lot of your time hiring and training your team. Instead, you’ll use that time to grow and develop your business.
Content marketing forms an integral part of a digital marketing strategy. A reputable digital marketing agency will help craft content that not just adds value to your readers, but that prompts them to take action.
Although it requires time to create an effective digital marketing strategy, it’s an excellent way to build rapport with your audience. The more you provide content that resonates with them, the more they can relate with you and your brand.
Another essential aspect of an effective digital marketing strategy is SEO. While you can easily fall into the trap of creating content only for SEO purposes, that strategy isn’t going to work. Aim to create content that adds value to the readers and is interesting to read.
However, ranking higher on Google goes beyond fresh and rich content. A reputable agency will bring the necessary advice to help boost your website’s visibility with the search engines.
Social media is another excellent way of connecting with your target customers. Hiring a digital marketing agency can help you take advantage of social media and get rewards that come with it.
A reputable agency can learn about your brand and use their expertise to create awareness through social media marketing. The best thing is that they’re able to perform a complete audit to determine what strategies work well for your business and what doesn’t work.
You can also hire a digital marketing agency to design your website. If you’re like most people, you probably think that your website cannot affect your marketing. That’s a mistake. A well-designed website can help improve trust from customers, give you more exposure, and ultimately set you apart from your competition.
Remember, your website is the first thing that people see, so it’s vital to make it more attractive and appealing. A reputable agency will create a website design that’s not just attractive but one that is easy to navigate.
Many benefits come with outsourcing digital marketing to an agency. For better results, ensure to do due diligence before hiring a digital marketing agency right for your business.