Establishing credibility is the most basic and important step for all businesses. We have several of the brands whose name speaks for themselves. You can take Nike, Walmart, Apple, and Puma as an example. People believe in their product and customer service. They know them for legitimate brands and rely on them. We all think about how they manage to establish such credibility? How can people trust so much in their products? My diverse research on the brands have helped me identify a very core factor that is “Customer Testimonials.”
We, as a human, tend to believe each other’s word. That is why most of us rely on customer testimonials to create a view of some brand. This is the reason that prompts us to see how customer testimonials can help increase the brand. How they can be used for marketing and generating revenue. After thorough research, we have gathered a few points that are equally beneficial for a start-up as they are for an established brand. Credibility cannot be attained overnight. It requires time and constant quality services and products to keep the brand name maintained or for starters to establish one.
Why Customer testimonials are important?
Want to know why customer testimonials are super important for your business? Here are a few numbers for you to see how significant a role they play in your marketing strategy.
- 92% of online customers say that they read customer review before making any purchase
- 72% of people tend to believe brand more after seeing positive testimonials
- 88% of customers trust and believe the customer testimonials as much as they trust personal recommendations
The best way to implement customer testimonials is by following those who have succeeded before you. After observing the great load of examples we have extracted the core tips and tricks which can help you with customer testimonials to increase your brand’s credibility.
Tips and tricks:
Do Add Photo of the Customer:
Reading text without any visuals is boring. We need something to make sure that the person providing the testimonial is an actual entity. Adding a photo of the customer who has provided testimonial adds originality to the review. Make your testimonials appear on the home page so that every visitor gets to go through it and develops a perspective for the product/service unknowingly.
Utilize high-quality photos on testimonials to show that testimonials aren’t fabricated. High-quality photos eliminate the doubt of utilizing fake reviews.
Display the best of the testimonials you received:
Display the best of the testimonials on your home page to impart a great impression on the visitors you receive. The rule of marketing is never to bury your testimonials. Like in the case of Uber, displaying testimonials on the homepage is encouraging for people to utilize the app. And this is for both the passengers and drivers.
Do share the Customers Credential:
By now, you must have understood the importance of photographs on the testimonial. You all must be thinking now why credentials? No one is going to double-check the testimonials. Sharing relevant information about the customer can help other visitors make a better and sensible decision. Like someone from Omaha provides a review about Cox internet. Now what they will do is they will add the customer’s profession and place it into the profile to add relevancy.
For example: “Hi, I’m Shelly and I am a computer engineer and work from my living room every single day (perks of being a computer engineer). I have tried several Internet service providers, but Cox Communications proved to be great for me. Cox internet prices are one of their kind and provide the most amazing service.” The profession and location indicate that Cox communication is doing great for the people whose bread and butter solely depends on the internet.
Create a separate landing page for testimonials:
Creating a separate landing page for testimonials is a good practice. We certainly cannot display all the reviews on the home page but can only highlight the best ones there. It doesn’t make any sense to show dozens of reviews on the home page. It won’t just affect the look and feel of the homepage but also will send a very pushy image to the audience.
Make use of the star rating method:
In addition to testimonials, do utilize the star rating method. No one is going to trust your five-star ranting if you have only three reviews. Take the following example from 99design.
They have a rating of 4.7 over 36,000 reviews. Whereas 36000 is a big number and still, it doesn’t gain them a 5-star rating. Let me tell you it’s even better than perfect. The negative testimonials and comments provide your positive comments more value. It clearly indicates that the testimonials are original and depict the experience of the clientele.
Do add testimonial against every product:
Adding testimonials against product descriptions is a good practice. Make people look at how a particular person liked the product or service. These carefully chosen testimonials provide an insight into the service or product. And provides a user’s experience with the brand.
Can utilize videos for testimonial content:
Photos and videos both have a similar kind of effect on the user. Adding a face to your reviewer gives a sense of legitimacy. Videos deeply describe how the reviewer feels about the product. Many brands are using influencer marketers to review their product or service and provide great insight into the pros and cons of the product or service.
I wish this article has helped you realize the importance of customer testimonials for your business. Use them smartly to market your product smartly over the internet.