Despite the increasing shift to digital, there is still very much a need for business cards in this day and age. In many instances, regardless of the industry, business cards are the first exposure potential customers have to your company, thus making them an essential resource. All the more reason for companies to utilize exceptional business card design services to ensure continued success in the later, In this article, we discuss 5 secret techniques to improve your business cards.
Business cards are an excellent introductory tool for a company to convey its branding to potential customers. Moreover, they can offer a quick and simple means of communicating your business’ contact information in any situation, which is of vital importance. However, there is far more entailed to business card design than merely a little rectangular piece of paper and ink.
Although it may seem insignificant, the type of paper you use is key to your business cards standing out from the pile. Regardless of whether you have impeccably designed business cards, printing them on poor-quality paper can give a negative first feeling of your business and brand.
Using sturdy, high-quality card stock is both pleasantly tactile, and far more resilient to wear and tear. As a normal rule of thumb, never use anything lower than 350gsm card stock paper for business cards.
Another secret technique that will certainly improve your business cards is the printing process. By this we mean, the specific printing technique used as the finish in order to display the information on your business card. Some printing techniques to consider that will ensure that your business card gets noticed include Raised Foil, Spot UV, Raised Spot UV, Letterpress, and Foil Stamping.
Utilizing the available space on your business card is critical. Therefore, using both the front and back portions to relay aspects of your branding is an excellent technique that will take your business card to the next level.
Typically, the standard business card size varies depending on the region. For example, in North America, the usual size of business cards is 3.5 inches by 2 inches (or 51 mm x 89 mm). By comparison, in the United Kingdom and Japan, the business card dimensions are 3.37 inches by 2.12 inches (or 85 mm by 55 mm), and 3.583 inches by 2.165 inches (or 91 mm by 51 mm), respectively.
It is important to bear in mind that business card dimensions are not set in stone, so to speak. A secret technique to consider is creative business cards that deviate from the standard card size.
Having a uniquely shaped business card that embodies your business and brand in some capacity, is sure to make a positive feeling on potential customers.
Other elements to think about when considering to go for the creative business card route include:
When it comes to creative business cards the are no limitations. So don’t hesitate to let your design ideas be just that – creative.
Thinking about the design components of your business card is essential. Yet, equally important is how your card fits into daily life. Using business card mockups are a great secret technique that allows you to see how your business card will look in the real world, prior to committing to the final variation of your card.
Business card mockups are templates that allow you to edit the design. They showcase how your card displays in a variety of surroundings. Whether it is on the counter in a wallet, of an establishment, in a person’s hand. Or even free-floating in the air so you can focus on shape or colours.
Here in Toronto, Canada, as mentioned the standard size for business cards is typically 3.5 inches by 2 inches (or 51 mm x 89 mm). However, let’s be frank, there are no restrictions on size, shape, and material. Having a well-designed business card essentially packages all the components of your organization. Business cards showcase your branding, convey professionalism, and build trust with potential customers to set you apart from competitors.