If your business is at an event, it’s important to make sure you have a successful event stand to help draw in potential customers. This will help increase the likelihood of you drawing in the crowd, and stand out against all the other stands that are in attendance at the event. There are many companies out there like Graphic Mill that can support you in coming up with professional design ideas to help your brand stand out at an event.
Keep on reading to find out some top key tips on how you can help draw in customers at your event stand.
Provide a Relaxing and Welcoming Environment
One way you can help draw in customers to your event stand is through providing a relaxing and welcoming environment. This can be achieved through a variety of tactics, like keeping your stand simple, providing comfortable seating for visitors and a friendly group of staff. Ensuring the stand is clean and tidy at all times will allow the stand to be visually appealing for customers walking by.
As a result, the individuals who visit your stand will have a positive experience that will stick at the end of the event.
A Strong Brand Identity
Another way you can help draw customers to your event stand is by having a strong brand identity. Choosing a strong colour palette for your brand allows you to stand out in a sea of other exhibition stands. You can create a visually striking pop up banner, and give out leaflets to stand visitors who may be interested in reviewing your product or service.
Having your stand full of these leaflets from afar will help draw in potential customers who may be interested to see what your company is all about.
Promote on Social Media
Another way you can help draw customers into your event stand is by promoting it on social media. This can happen before or during the event, for example with the use of Instagram stories and posts. This can be done just as the event is about to start, making people aware of your stand before they attend. You may already have customers attending, and they can send your post to their colleagues who then may visit you.
You could take a photo of your leaflets prior to the event mentioning you are at a specific conference, as well as boosting the post to the local community. This can increase the likelihood of visitors to your stand.
Include an Interactive Element
Another great way to draw customers into your event stand is to include an interactive element. This could be through the use of a game or video, also with potential prizes for those who interact. This will entice passers by to take a look at the stand, play the game, and learn more about your event stand.
We hope this article has helped you understand some key design tips that can help you to draw customers into your stand. If you have any more questions, then please do not hesitate to get in touch with the team at Graphic Mill who would be happy to help you.
