DA (Domain Authority) is a SEO metric developed by MOZ.com which shows authority of a website in Search Engine Result Pages (SERPs). Generally this SEO factor is determined by the number of links or external reference domains that point to the web page in question.
It is the relevance of that domain or web page with respect to the rest of world web pages. In other words, it is the popularity of that website on the internet. Domain Authority scores ranges from one to hundred.That is, the more links you get for your web project, the more domain authority you will accumulate and the better positioning you will receive. It’s that simple.
Logically, improving this metric will improve your web positioning.
In many cases, SEO experts have claimed that domain authority (backlinks received) accounts for at least one third of an SEO strategy.
As you will suppose, a 33.3% influence is something too relevant to not take into account in your digital marketing strategy. However, this is not the only reason why you should improve the authority of your website on the internet. By improving your domain authority you will also get:
The more authority, the greater the power in Google, the better positioning and therefore the increase in visits and SEO. It’s simple, the more links you get to your website, the more chances you’ll have to appear in Google’s TOP10.
This will increase the number of possibilities that users end up entering your website through Google or at least take it into account as entering the Google TOP 10 your visibility on the Internet will increase by itself.
The greater your domain authority, the more likely you are that the Google spider will visit your web and cache it. This is a positive SEO factor since the more times you visit the Google bot your web page the more chances you will have that your website reaches the top positions.
Higher level of tracking means more authority on the Internet and this is generally linked to an improvement in Google positions.
There are different free SEO tools on the market to know the domain authority of a web page.
However, it is best to take into account these metrics in a relative way since the only thing these metrics will do is give you an overview of how the web authority of your domain is.
Therefore, in any case, none of these tools will give you exactly the authority of a web page. For this reason, combine the metrics of all the tools to have a global vision of the authority of your domain.
Again another indicator that will give you an idea about how you are doing things at the SEO offpage level.
This tool is especially interesting when it comes to viewing your link profile so if you are looking for an indicator based mainly on links there is no better indicator than the Domain Rating (DR) of Ahrefs.
As if this were not enough, the Ahrefs tool will place you in an internal ranking of the tool itself that will also serve to make you an idea of how you are doing things at the level of links.
Domain Rating (DR) which shows the strength of your link profile. That is, this metric will tell you from 0 to 100, as is your domain authority.
URL Rating (UR) shows the strength of the page you are studying individually. It would be the replica to the PA metric of MOZ.
The answer is simple, getting dofollow links to your online project. The greater number of links to your web page, the greater your domain authority will be.
However, as I have indicated previously, these must be dofollow since the nofollow links do not pass authority or link juice. Therefore, if you get links make them dofollow as much as possible.
Anyway, if you do not know how to differentiate between a link and another, it will be best if you use the Moz Toolbar that I have indicated previously. This tool will show you what type of link is (dofollow / nofollow) with a simple pair of clicks.
Now you will ask. Where can I get these links that improve my authority on the internet? Well, this type of links can be obtained through:
Links in profiles, comments and forums
These spaces will be the source of basic links that will improve your domain authority for free.
However, its quality is not very high and these links will simply serve to make a link building foundation to your project.
As you have seen previously, with metrics such as Page Authority (PA) or URL Rating (UR) you can measure the unique authority that each web page has within a site. This metric is independent of the global of the Domain Authority (DA) or Domain Rating (DR) web page.
However, many people do not have enough in mind this individual metric per page and it is a mistake because if you increase it significantly this metric you can fight for the top positions of Google against other websites with greater domain authority than yours.
Therefore, if you notice that one of your pages is in the Google TOP10 and you want to position it in the TOP3, it will be best to get links to that URL to increase this PA or UR and in this way position yourself among the top positions of Google.
As you have seen throughout the post, domain authority is a fundamental factor in an SEO strategy. The higher the level of authority, the greater the relevance on the internet and therefore the better positioning of the web. For this reason, it will be essential that this SEO metric is better with links.
Anyway and despite the importance of this factor you should not forget that by improving this authority you will only be improving 50% of the SEO of your website.
Remember that SEO is based on SEO factors onpage and SEO offpage.
Therefore, no matter how much domain authority you have, many external links and a lot of relevance on the internet, if your website is not 100% optimized regarding SEO onpage, you will never reach the top positions of Google.
As you already know, SEO is the result of a global strategy, not everything is as simple as getting links and increasing your authority on the Internet. You must work many more aspects.And you, do you already know what is the authority of your domain? Do you have a strategy to improve your authority on the internet?