Facebook Twitter Instagram
    Facebook Twitter Instagram
    Marketing2BusinessMarketing2Business
    • Definitions
    • Marketing
    • Business
    • SEO
    • Digital Agencies
    • Advertisement
    Marketing2BusinessMarketing2Business
    Home » Definitions » What are Site Link Extensions? – Definition, Configuration, and More
    Definitions

    What are Site Link Extensions? – Definition, Configuration, and More

    marketing2businessBy marketing2businessApril 24, 2020Updated:December 22, 2022No Comments3 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    What are Site Link Extensions? - Definition, Configuration, and More
    Share
    Facebook Twitter LinkedIn WhatsApp Pinterest Email

    Site Link Extensions Definition

    Site Link Extensions are one of the most commonly used ad extensions available in Google AdWords.

    These extensions provide advertisers with the ability to promote additional links to your website within a Google Adwords ad.

    These extra links normally appear when enabled for the ads that reach the first or second position on the Google search engine results page (SERP).

    Before delving into this, let’s take a look at how these links show up in the ads.

    Typically located below the title lines and the two descriptions, the following example highlights the four site links being used by this particular advertiser with a red box.

    Why should advertisers set up site links?

    Implementing site links in your Google AdWords campaigns adds significant additional value to your ads.

    The three reasons why you need to start using site links:

    1. Increase clickthrough rates:

    Like other ad extensions, site links allow Adwords ads to take up more space on the SERP. Your ads stand out more and will look better.

    In the statistics, we see that ads with site links generate a click rate between 10% – 20% higher than ads without site links.

    2. Increase conversion rates:

    By providing users with more relevant links and more landing pages that can meet their needs, users have the opportunity to click for faster conversion.

    When site links implement correctly, we see that conversion rates typically increase.

    3. No change in cost per click:

    Regardless of whether to put the site link extension or not, the average cost paid for each click does not change.

    How to create the site links?

    What are Site Link Extensions? - Definition, Configuration, and More

    • Site links created within the ad extensions tab of your Google AdWords account. Then look in the view and select site link extensions.
      In the “Ad Extensions” tab, click the red “+ Extension” button.
    • Once you click on the + Extension button, select the campaign where you want to include the extension, you will reach a window like this

    How to correctly configure links to sites?

    When setting up site link extensions, follow these recommendations.

    • The link text should be clear and concise.
    • The link and landing page must be directly related; Users must identify what they will find when clicking on your link.
    • Don’t use the same link text for multiple site links. They must be unique texts.
    • Use a unique site link for each landing page or URL; You cannot link two site links to the same page.
    • Do not use symbols or excessive punctuation to draw attention to the link.
    • A site link can direct users to a download page, but the link text cannot use the phrases “Download here” or “Click here to download.”

    Also Read: What is an Infographic? – Definition, Characteristics, and More

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    marketing2business

    Related Posts

    In What Ways Does Ethereum Work, And What Is It?

    February 14, 2023

    What is Market? Find Brief Definition About Market.

    April 28, 2022

    The Marketer’s Guide to Facebook Graph Search

    April 28, 2022

    Basecamp Alternative – Definition, Limitations, Top 10, Best of 2021, and More

    April 28, 2022

    What is Economic Growth? And It’s Features.

    April 27, 2022

    What is Organization ? Find Some Basic Essentials.

    April 27, 2022
    Add A Comment

    Leave A Reply Cancel Reply

    Recent Post

    How To Find [pii_email_673cef90e3e8a763062b] Error Code Solved

    Technology

    pii_email_673cef90e3e8a763062b – Many error codes like [pii_email_673cef90e3e8a763062b] can arise when using Outlook. If you are…

    Key Method to Solve Outlook [pii_email_6afa1c80745bd104acf9]

    March 21, 2023

    What Is Vacuum Leak Tester and How to Choose One?

    March 2, 2023

    Things That Could be Stopping Your Business Progress

    February 21, 2023

    How to Make Passive Income from Real Estate Investments?

    February 14, 2023

    In What Ways Does Ethereum Work, And What Is It?

    February 14, 2023
    Popular Post

    Tips to Choose the Proper Digital Marketing Agency for Your Real Estate Business

    November 5, 2020

    How White Label Solutions Could Help Your Marketing Agency Grow?

    September 23, 2022

    Things to Check When Deciding on the best Moving Company!!!

    January 20, 2022

    How Does Sales OKRs Work for Your Business?

    April 23, 2022

    Do’s And Don’ts When Growing Your Addiction Rehab Facility

    June 1, 2022

    What is Productivity Software? – Examples, List, and More

    April 20, 2022

    5 Tips for Successful Interviews

    April 28, 2022

    IIAS and Other Website Development Services and Web Design Agencies

    July 20, 2022

    How to Design Billboards and Signs With These 5 Tips

    April 28, 2022

    How to Market Your Sportsbook Business Like a Pro?

    August 1, 2022

    Subscribe to Updates

    Get the latest post from Marketing 2 Business about definitions, marketing, business, seo, digital agencies and advertisement.

    About Us
    About Us

    Marketing2business provides brand management solutions. We are committed to bringing ideas, inspiration, strategy, and tools to help our customers grow their business and achieve success.

    Recent Post

    How To Find [pii_email_673cef90e3e8a763062b] Error Code Solved

    March 23, 2023

    Key Method to Solve Outlook [pii_email_6afa1c80745bd104acf9]

    March 21, 2023

    What Is Vacuum Leak Tester and How to Choose One?

    March 2, 2023
    Random Post

    6 Ways to Optimize Your Images to Rank

    May 19, 2021

    How to Acquire 1k Followers on Instagram in 5 Minutes 2021

    March 16, 2021

    How To Write a News Report?

    November 10, 2021
    Facebook Twitter Instagram
    • About Us
    • Blog
    • Contact Us
    • Advertisement
    • Privacy Policy
    © 2023 All Rights Reserved by Marketing 2 Business.

    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version