Site Link Extensions are one of the most commonly used ad extensions available in Google AdWords.
These extensions provide advertisers with the ability to promote additional links to your website within a Google Adwords ad.
These extra links normally appear when enabled for the ads that reach the first or second position on the Google search engine results page (SERP).
Before delving into this, let’s take a look at how these links show up in the ads.
Typically located below the title lines and the two descriptions, the following example highlights the four site links being used by this particular advertiser with a red box.
Implementing site links in your Google AdWords campaigns adds significant additional value to your ads.
The three reasons why you need to start using site links:
Like other ad extensions, site links allow Adwords ads to take up more space on the SERP. Your ads stand out more and will look better.
In the statistics, we see that ads with site links generate a click rate between 10% – 20% higher than ads without site links.
By providing users with more relevant links and more landing pages that can meet their needs, users have the opportunity to click for faster conversion.
When site links implement correctly, we see that conversion rates typically increase.
Regardless of whether to put the site link extension or not, the average cost paid for each click does not change.
When setting up site link extensions, follow these recommendations.