Mail Copy – Email marketing is an essential tool in the arsenal of a digital marketer. It allows them to connect with an audience. However, n an era of crowded inboxes, the challenge lies in creating an attention-grabbing email copy that prompts action. Let’s explore the tips for crafting compelling, effective, and engaging copy that drives results. Know your Audience Before crafting an email, it is vital to know your audience. This lets you craft a personalized message that fits your communication style, interests, and needs. Factors like their familiarity with your product or business, job position, gender, and age…
Author: marketing2business
Support Scalability for Rapidly Growing Businesses – If your business is growing at an exponential rate, it’s time to start thinking about scaling your business efficiently and effectively, increasing revenue whilst at the same time maintaining or even cutting down costs. It’s definitely a challenge which is why scaling your business needs to be done meticulously and with careful thought and consideration. Fortunately, we have managed to compile a list of 6 solutions to help you do exactly this: 1. Produce a Comprehensive Business Plan For small businesses and start-ups, your number one priority when it comes to scaling your…
Things That Could be Stopping Your Business Progress – Having a successful business is something that every entrepreneur wants. However, if wanting it was enough, every business would be a success story. Unfortunately, that’s not the case, and only a certain percentage of startups make it past the first year. This is something that every business person has to accept before they go into this industry. Success is far from guaranteed. Even when your company gets off the ground, there’s a good chance that momentum will dry up and you’re left stuck. If you feel like your progress has stopped,…
The Story of Marketing – A sales presentation is different from what today’s decision-makers desire. They are interested in your experience and how it compares to their own. When you effectively communicate that story, it engages viewers deeply and significantly raises the value of a good or service. Storytelling becomes crucial when identity, values and experiences are the primary brand differentiators. Data is essential because it gives stories more meaning and helps marketers understand their customers. With the growth of content marketing and thought leadership, the way we view marketing transformation is changing. Data and storytelling are crucial additional layers…
Are you looking to start your own business by purchasing a franchise? If so, you’re hardly alone. This is a popular choice for many reasons, such as the lower cost of entry and existing brand recognition. However, starting a franchise isn’t easy, and you’ll want to give yourself the best chance at success. Below are the five key elements you’ll need to start a successful franchise. Explore All Your Options The first key is to know all of your options when it comes to possible franchises. You may have an idea in mind for what type of franchise you want…
Room for Negative Messages in Digital Marketing – There is an ongoing debate in digital marketing circles regarding negative marketing messages. Should they be avoided at all costs? The debate actually isn’t limited to the digital environment. Marketers of all stripes have been trying to answer this question for decades. Given the highly sensitive nature of the current culture – some would argue it is too sensitive – content creators sometimes feel like they can never write a single negative word. In some cases, the need for positive messaging is so pervasive that content creators are even afraid to use…
Sports and Marketing go Hand in Hand – Sports is one of the few belongings that can unite the entire world. The world cup in football is on the minds of much of the entire world. When it’s being played and the sponsorship money can be astronomical. Marketing through sports is not something that is reserved for the biggest players in the field however. Sports and marketing can be a great way for businesses to increase their outreach without putting too much effort in. It can also be a way of giving back to one’s local community to increase goodwill…
Did you know that according to the World Bank, Japan has the third-largest economy globally? And that businesses in Japan have unique challenges and opportunities for growth? It’s no surprise that businesses flock to this country for potential opportunities. If you’re a business owner wishing to grow your company in Japan, you have both an exciting and challenging adventure ahead. The Japanese market is unique and can be difficult to navigate if you’re unfamiliar with cultural customs and business practices. But with a bit of knowledge and strategic preparation, you can make your mark and thrive in this thriving economy.…
The US taxation system might burden many businesses running in the country. Owning a business in the United States might require you to pay various taxes per year, and it will not just be income and sales taxes. There are still additional taxes that businesses need to file and report to the federal government, which can add up to the cost of operations fast. The good news is that there are various ways for businesses to save on their business taxes and minimize their tax payments. Often, you can save on your business tax payments by adjusting certain aspects of…
The past year has shown the business world just how important a successful digital marketing campaign can be. When implemented effectively a digital marketing campaign can help businesses to grow brand. Awareness boost their customer base and increase their sales potential. Managing a successful digital marketing campaign can be very difficult, as you likely have many different parties involved – all working on a range of different practices. The way that you manage a digital marketing campaign will have a big impact on its overall success. To obtain the highest return possible you must learn how to run a successful…