Marketing Strategies: Marketing feels way more complicated than it needs to be. Every day there’s some new platform to join, some new strategy to try, or some new tool that promises to change everything. Business owners end up jumping from one thing to another, never really getting good at anything, and wondering why their marketing isn’t working. Here’s what most people don’t realize – the businesses that get the best marketing results usually stick to simple strategies and do them really well. They’re not using every platform or chasing every trend. They found a few things that work for their…
Author: marketing2business
Mid-cap stocks strike the sweet spot when you invest to build growth while balancing stability and aggression. These are the mutual funds that invest in companies that have already passed their small-cap phase. However, they have lots of room to expand, which offers the potential for strong returns in the long run. Interestingly, some of the best mid cap funds returned an impressive 22.08% on average to investors in the last 3 years. In this blog, we have curated some of the top-performing funds under the mid-cap category. Top 5 Mid Cap Funds to Watch Out for in 2025 These…
Purchasing health insurance is one of the best things you can do for your future. It covers hospital payments, safeguards your savings, and provides reassurance during emergencies. But the reality is, not all health insurance companies are created equal. Some may create more headaches than they cure. In order to make the correct decision, you have to be aware of warning signs or “red flags” that indicate something is amiss. If you see any of these, it’s safer to leave before it’s too late. 1. Complex or Obscure Policy Language If the firm makes it difficult for you to comprehend…
Businesses today operate in an environment that demands vigilance and an understanding of the digital landscape. With increasing reliance on technology and the internet, the risks associated with cyber threats loom larger than ever. In particular, marketing businesses often handle sensitive data, whether it’s client information or proprietary marketing strategies. The necessity for robust cybersecurity measures cannot be overstated, and this is where firewalls come into play. Firewalls serve as the first line of defense in protecting networks from unauthorized access, reducing the risk of data breaches, and ensuring the integrity of operations. This article explores the critical reasons marketing…
Buying a car is just the first chapter. Drivers leave the dealership with keys in hand, but the story keeps building after that. Accessories give the ride more meaning. They help turn ownership into something that feels personal. They also give brands new chances to build stronger ties with their customers. Accessories as Symbols of Care The little extras often say a lot about the way someone treats their car. For example, a Corvette cover does more than guard paint from scratches or dust. It shows the driver respects the vehicle. It tells the world this car is worth protecting.…
When people hear the word “videography,” the first thought is often movies, YouTube channels, or maybe wedding videos. While those are important, videography has grown into something much larger. It is no longer just about entertainment or personal memories. Today, it plays a powerful role in how businesses communicate, grow, and connect with people. Beyond Just Pressing Record There’s a common idea that making a video is as simple as pulling out a phone and hitting record. While that can capture a moment, videography is much more. It involves planning, creativity, and technical skill. Businesses use it to shape the…
When people think of corporate events, they usually picture speakers, presentations, or networking. But what most attendees actually notice first are the details in the room—how the space feels when they walk in. Even small choices in seating, lighting, or furniture can change the entire mood of an event. These details set the tone before anyone speaks a word, and they often make the difference between a gathering that feels professional and one that feels thrown together. Why First Impressions Matter At a business event, guests start forming opinions the second they arrive. The lighting, the layout, and even the…
Pusoy Go is more than just a card game in the Philippines; it’s a beloved cultural tradition steeped in social connection, strategy, and friendly rivalry. Passed down through generations, this fast-paced card game has secured a special place in Filipino hearts, enjoyed in homes, gatherings, and local community events. As technology reshapes how people play and connect, classic pastimes like Pusoy Go naturally evolve to keep pace with modern lifestyles. Gamezone, a popular and trusted online gaming platform, has successfully transformed the Pusoy Go experience by blending the game’s rich cultural heritage with advanced technology, making it accessible, enjoyable, and…
Sales and Marketing often argue about lead quality, wasting time and opportunities. At Keboola, we solved this by building a shared data stack that gives both teams one trusted view of the customer—leading to more trust, faster decisions, and true alignment. When Sales and Marketing Don’t Speak the Same Language Every B2B leader has seen it: Marketing insists they generated 200 qualified leads, while Sales argues none of them were worth a call. Campaigns optimize for clicks and traffic, but sales reps care only about active pipeline. The result is finger-pointing, frustration, and missed opportunities. At Keboola, we wanted to…
Owning a domain is a small move that gives a project a real home on the internet. It’s the sign on the door that tells everyone, “this is the right place.” Getting one is easy. Keeping it safe and in your control takes a few smart steps. This guide explains those steps in clear language so nothing important gets missed. Why a strong name matters A good domain is short, easy to say, and easy to spell. Think of what people would type on a phone with one hand. Avoid dashes and random numbers. If the name is taken, try…