If you happen to own a local business, whether a garage door company or anything else for that matter, then there is no doubt in my mind that you understand the importance of Google reviews. The role they may play in your general online reputation. So, there is no doubt that we are talking about more than simple comments, and that you definitely rely on these reviews for a part of your marketing efforts, and for, thus, building that reputation.
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Positive comments are known to drive local visibility, as well as build trust. And, of course, all of that can impact your customers’ decisions rather fast, and thus lead them towards either buying what you are selling or going with a competitor. And, since you want to be the one that will get the gig, you also surely want those Google reviews to reflect the quality of the work you are doing.
Have you noticed recently, though, that your reviews could be disappearing? This is rather frustrating, isn’t it? After all, you work hard to deliver your service, install those garage doors, repair them or maintain them, and then you encourage those happy customers to leave feedbacks and reviews. Then, suddenly, the proof of all your hard work and customer satisfaction disappears over night. No wonder that this could undeniably result in a lot of stress and frustration.
What you want to know is why this is happening in the first place. And then, you also want to know what to exactly do about it. So, those are precisely the questions that we are going to answer for you below. Keep on reading, thus, to understand why Google reviews are disappearing and what it is that you can do to prevent that from happening and to generally benefit from your marketing efforts and build a good reputation for yourself. Perhaps this could also help you.
Why Google Reviews Could Disappear
So, why may this be happening to you? There are a few common reasons that you should keep in mind, and then do your best to sort of avoid doing those things, so that you don’t wind up having to deal with reduced visibility and eroded trust due to those comments disappearing. Let us now check out some of them.
For one thing, Google is sure to delete those comments that violate their policies. For instance, reviews that contain promotional content, spam, some irrelevant and off-topic commentary, or generally suspicious behavior. Using automated filters, or even manual checks, Google can remove these types of comments.
Furthermore, Google is trying to prevent companies from taking advantage of the reviewing feature and thus potentially using fake ones to boost their visibility and build trust. So, if the comments are identified as coming from duplicate accounts, or as being copied from other places, that will be a red flag for them. The same goes for when you get a large batch of reviews at once. All of that can trigger the algorithm, detect the comments as spam and lead to their removal.
Furthermore, some kinds of geographic or IP anomalies could also trigger the removal of the comments. For instance, if you are running a local garage door business, and the reviews keep coming from areas rather far away from yours, that could be a red flag. And the same goes if the comments are detected to be coming from inside your business’s location, which can be discovered through the IP address.
Of course, it could also happen that the reviewer simply deleted their own comment for one reason or another. While this is not common, it is definitely possible. And, in the end, there is the fact that some Google system glitches could result in the disappearance of those reviews, whether temporarily or permanently.
What to Do About It
So, now that you understand why it is that those Google reviews may be disappearing, you want to know what to exactly do about it. Well, the main thing to do is prevent future losses by working with professionals that will do things the right way for you. When you take a look at Garage Door Marketing Syndicate, for instance, or a similar company that can help you do your marketing work, you’ll realize one thing. Letting experts do this is much better than trying to do this alone.
They will, among other things, get to figure out why those reviews are disappearing, as well as form the right strategies to boost your visibility and build trust. So, the main task you have here is this – finding the right experts to provide you with the marketing services you need. Take your time to research more of them and choose a highly reliable and a highly trusted company.