We’re squarely into 2020, and the web design trends for the year are becoming apparent. It’s a pretty inspiring time for web designers.
But what trends will start to fizzle, and which ones will continue to dominate for the rest of the year? In this article, we’ll take a look at ten web design trends that top agencies are using to dominate the landscape throughout 2020.
Throughout 2019, we witnessed a good amount of design experimentation in hero areas websites. If you’re not familiar with what a hero is, it’s the above-the-fold area of a website that users see first.
One of the most prevalent experiments in the hero area last year was the use of text only.
In this trend, the designer gets rid of all background images or text-on-image design setups. Instead, it’s a minimalistic approach that’s surprisingly catching to the eye. Experiment with seldom-used fonts and typography when designing an image-free hero and see what you come up with.
Illustrations have been used in website design for as long as there have been websites. But today’s trend is for detailed, well-executed, highly custom illustrations. And this trend isn’t only for the homepage or hero area of a site. It seems to be best used when integrated throughout an entire website.
Custom illustrations help tie a site together. Pair them with some animation to quickly grab a user’s attention while you communicate vital information.
In current years, there has been a trend to design nostalgia and throwback looks. This has been heavily influenced by different media forms, such as magazines and television, when the throwback designs harken back to an age before the internet.
However, this year the vintage trend takes on a different form. Rather than going retro throughout, site designers are taking older, nostalgic pieces and mixing them in with modern design styles.
For example, it’s been a common practice this year to use vintage typography and color schemes that give a feeling of nostalgia without making the site feel dated.
You recall the monochromatic phase of 2019. This year’s move is toward no color at all. By this, of course, we mean black and white and nothing in between. It’s almost like a more minimalistic very of monochromatic.
Sites that can focus on black and white while using grayscale images effectively present a striking aesthetic. These sites appear modern, on-trend, crips, and clean.
The vast majority of websites are created using a system of invisible grids that keep items organized.
This year, the grids are starting to become a primary design element. Different sized visible grid cells of varying dimensions change up the cadence of a site, give it visual interest, and helps create added dimension.
It’s becoming very significant than ever before for your typography to stand out from the competition. Because of this, it is outlining a website’s typography has become quite popular in 2020.
Although this is a daring and bold endeavor, when probably done, it can give your site a distinctive look that helps solidify your branding.
It’s difficult to overlook how font sizes seem to be increasing with each passing day. This year has lead to a design trend of using font sizes that can easily be read across an entire room.
Some websites are going so big with this trend that their name takes up almost half of the accessible section of a homepage.
In 2019, the trend was for organic, fluid shapes. That makes it no surprise that the opposite holds in 2020. Geometric patterns, lines, and forms are dominating the landscape this year.
You probably think of typical animations that happen by themselves, no matter what functions you choose on a webpage. But this year, the trend is for animations that are triggered by user input or action.
Interactive animation design elements have a way of slowing down a user and engaging them more thoroughly. Unless you’re a professional designer, this trend could require hiring a professional.
Think about all of the color scheme trends that are popular in every area of your life, such as clothing, social media, and music. In 2020, those real-life color schemes are also making their way into web design.
One particularly trendy combination of colors is a pale pink with primary blue. Instagram and Pinterest started this trend.
Other trendy color schemes this year include earthy tones (like wood texture, greens, browns, and tans), jewel tones (like purples and greens), and pearl-colored schemes (such as melding pastel colors in a way that appears to be liquid).
It seems that every year has it’s own unique design trends that dominate the landscape. This year has been no different.
From trends in typography to interactive animations, be sure that your website keeps up with relevant tendencies as we head into the summer months and, later, the Holiday shopping season.
Implementing a few of these ten trends will help keep you one step ahead of your competition