Remarketing ads are the digital equivalent of direct mail pieces that retarget consumers who have shown previous interest in a product or service. Individuals who engage with an organization’s website or mobile app but who do not end up making a purchase are retargeted with additional ads. Remarketing ads can also be targeted towards people who engage with a product or service category and who previously searched for information about a particular problem. For instance, someone goes online to research lawn care and then later sees digital display ads for a lawn care service or lawn care products.
The process behind remarketing contains four different pieces or stages. Someone goes to a website or performs an online search. The person either goes directly to a known website or uses keywords to find potential relevant websites. An individual browses the site for information, but ends up leaving without making a purchase. This could be because the person is not convinced a purchase should be made or in the initial research stage. Remarketing ads, designed by digital marketing firms like appiloque.com, are then seen by the person when he or she visits other sites or uses other platforms like social media. That person is then prompted to revisit the site and make a purchase.
Re-marketing is about increasing sales through conversions and raising awareness of a brand. However, this strategy is also about specifically targeting those that are highly likely to make a purchase or need additional nurturing before they can be convinced to buy something. The advantages of re-marketing ads include precise targeting, cost efficiency, timely and wide-scale reach, and the ability to make data-based decisions. Companies can also use tools to create ads quickly and build various lists of consumer groups to better target their interests and underlying motivations.
Luckily, there is not a single way to use remarketing ads. Since companies and product lines are diverse, and consumer behaviors vary between different population segments. And different types of advertising and re-marketing may work better in different scenarios. While standard remarketing involves retargeting website visitors, remarketing ads can also focus on individuals. Who browse topics on search engines, consumers who view videos and YouTube channels created by an organization. And can be tailored to use a company’s own internal customer lists. For example, a company that has lists of prospects and current customers. Could send out targeted remarketing ads with different messaging to each group. Remarketing ads can also be targeted towards website visitors that have completed certain actions. Such as abandoning online shopping carts or clicking on specific links within the site.
For companies that want to be able to compete with digital advertising. Remarketing ads is bound to become a core part of any overall marketing strategy. Without remarketing ads, consumers that could have made a purchase may never make a purchase. Remarketing ads remind consumers who showed initial interest why a brand and product is the right choice for their needs. By targeting website visitors with digital ads on other sites, these ads prompt visitors to return. Other forms of remarketing ads strategies can further tap into specific or niche consumer preferences, needs, and behaviors. The use of remarketing ads is a sound strategy for increasing sales and lead conversions.