5 PPC Management Trends And Tips To Grow Sales.

It is never easy to predict the future, especially in a world of PPC. Even with all the campaign data at your disposal, you cannot know what’s coming next with trends changing unexpectedly. It can be even harder when new trends are released by Google or Bing.  To help you out, we’ve got 5 potential PPC management trends worth checking out because they may come into play sooner or later!

PPC Automation and Machine learning

Google is constantly improving and releasing new features to make advertising with PPC easier. There has been a rise in first-party and third-party automation systems, including PPC Services in USA for advertisers that want more control over their campaigns than what big-name platforms offer them. Automation can do anything from tracking keyword bids or optimizing your ads to testing creative content!

Machine learning algorithms have improved in 2019, and they’re now more accessible than ever. That means it’ll be easy to use AI for your PPC strategies – even if you don’t know much about machine intelligence or computer programming. Automating tasks will give them time to focus on the tedious work that’s necessary but doesn’t always help with results as much. These new automation processes can also be made specifically tailored to fit your audience of potential customers by using data-based optimization capabilities from artificial intelligence algorithmically created models.

Branching out with PPC

If you’re looking for a way to get in front of your audience no matter what device they are on, paid advertising is the way.  It doesn’t have to be limited to Google or Bing, either. You can use Facebook ads, Twitter ads, Pinterest advertisements, LinkedIn ads, and Instagram. Other platforms where customer presence is available are Reddit, Amazon, Walmart. The point here is that there are tons of ways you can reach potential customers with PPC advertisements as long as you take some time finding out where exactly their eyes roam online.

Video ads

If you’re not yet using video ads, it’s time to catch up. Around 90% of people say videos help them make purchase decisions. With Google making the process easy with YouTube content integration on Bumper Machine, there is no better time to bring it to your benefit. Video advertising has been a major trend in paid search for years – in fact, 9 out of 10 consumers say that they’ve watched those types of ads before deciding whether or not to buy something. These days, most PPC Management Services emphasize video ads, since viewers on other platforms and social media accounts like Facebook watch any kind of advertisement when provided the opportunity.

Voice search for PPC                                      

Voice search has become a new PPC trend in the digital marketing space. It presents an opportunity for advertisers to target voice searches with text ads, and is estimated to reach $40 billion in sales this year alone. Brands that integrate voice optimization into their strategy will see an increase of 30% on their commerce revenue, as more than half of owners want updates from brands about deals, promotions, or sale items. Here are some of the key things you must know about Voice Search:

  • When you optimize for voice search, it’s important to also be optimizing your site for mobile devices. This is because 20% of people who do a voice search are on their smartphones and they’ll go straight from the results page to your website if yours isn’t optimized. If this happens then businesses miss out on valuable conversions since 52 % of users will stop engaging with them if they have an unpleasant experience using their phone.
  • Integrating long-tail keywords for local searches: As more than 55% of consumers perform voice search to find a business in their area, companies who want to hop on the bandwagon should be optimizing content with relevant key phrases like “near me” which has increased by 500%.
  • What does all this talk about conversational keywords mean for you? Well, most voice search queries are probably people looking for answers to their questions. So be sure that your content includes question-based keywords if it doesn’t already.

Brand affinity using audience targeting

The best PPC campaigns will not only focus on increasing brand awareness but fostering a strong relationship with their audience. To have an effective campaign this year you need to create content that people want to engage with and share. This means focusing less time on promotional posts and more time creating engaging ads or blog articles that inspire conversation among users. Adding utility by providing customers the tools for success is also important: if your customer isn’t satisfied then there’s no way they’ll continue using your product.

Conclusion

If you want to stay competitive with PPC, there are a lot of optimizations you’ll need to keep an eye on. With so many paid search trends underway this year, it can be hard. Nevertheless we have your back by gathering the top trends for you.