Today, SEO ranking is part and parcel of any online business’s success. Although this isn’t the only factor considered by Google’s ranking algorithm to determine top websites, it definitely plays a huge role. However, given the rising competition, it is becoming more difficult to come up with a perfect blend of search engine optimization tools to channel traffic and avoid seo mistakes towards your website.
As you continue marketing your online business, keep in mind that there is no perfect digital marketing strategy. All SEO campaigns have at least one drawback, but it is how you manage the weaknesses that will determine your success. You could apply the same strategies as your friend or competitor, but the results will not necessarily be similar. However, there are some proven mistakes that may drag any business behind.
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How do you grow the most out of your business?
You can start by avoiding these common SEO mistakes:
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SSL Certificate Missing
Yes, this is one of those things that most people ignore. Imagine visiting a website, only to find out that it’s labelled “not secure”. Even the least experienced users will shy away from it because they believe it is a risk. Although it might not seem like a significant issue at first, it can have a huge influence on your ranking.
When your website is amid the top results, but people do not visit it, Google’s search engine algorithm will slowly drag it out of the top pages. Within a few weeks or months, you’ll realize a drop in traffic. This is because people tend to click on the results that appear among the top of their search results. You can rectify the certification issue by consulting an SEO marketing agency or any other relevant company dealing with SSL certificates.
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Keyword Cannibalization
Is this a new term to you? Well, its impact is also less known, but that doesn’t mean it’s not detrimental to your SEO ranking. What keyword cannibalization means is that you’ve got more than one page on your website ranking with the same keyword. For one, this is a total waste of time and it could affect the success of your business.
The best way to deal with this problematic is by searching for the root cause. The fact that you have not experienced it doesn’t mean you are safe because it rarely gets noticed. Use Google Search Console and under “performance”, then, add the subject keyword. Here, you’ll see all pages linked to that keyword. Again, not all multi-page keywords are bad; you just have to be careful not to fall into the trap.
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Optimization Of Page Titles And Meta Descriptions
If you have been in the industry long enough, you already know the effect of this on your ranking. Page titles are the first things that users see when they search for a given topic. As such, if a page title doesn’t answer a web user’s question, they’ll obviously jump to the next result. Using questions rather than statements, for example, has proven to be one of the best optimization techniques.
It is, however, not the only trick to get users’ attention. How well-written is your meta description? Does it answer the question at hand conclusively? Remember, this is the face of your website page, and it must show the user that they are going to become exactly what they are looking for. Regardless of how good your content is, lack of optimized page titles and meta descriptions will always be a problem.
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Content And Search Intent Not Matching
What are the most common searches within your niche? You can be a good writer, but as the saying goes, “Content is king.” Before you decide on which topic to cover, ask yourself if it meets the needs of your target audience. One big mistake you could be doing is assuming that what you’ve written is what everyone wants to read.
For a instant, put yourself in the shoes of your intended audience. What are the main keywords you are likely to use in your searches? If your content falls within the list, then, go ahead and create it. You can also do it practically by searching on Google and analyzing the results you get.
Conclusion
SEO is a very useful tool for any online business, but, if not used properly, it could have little to no positive impact on your website’s ranking. If you want to get the best out of your SEO campaigns, you should avoid some of the most common mistakes. Google ranking starts with how attractive your titles and meta descriptions are to your target audience. Content is also in the mix and could have a significant effect on your ranking if you don’t match it with search intent. Last, make sure you have an SSL certificate as it could also gravely reduce the traffic.
